Poor Ugly Dwarf Launches BouncyBean, a game for iOS and Android
New indie game developer, Poor Ugly Dwarf, releases its first game: BouncyBean. Employing an innovative Tap-To-Own monetization plan, BouncyBean rewards players who touch ads by unlocking levels and eventually removing ads permanently.
Unlike most ad supported apps on the market this game offers more than the simple “pay to remove ads” option. BouncyBean lets you tap your way to a completely ad-free game!
The Poor Ugly Dwarf implementation of Tap-To-Own allows players to touch an ad and play ad-free for thirty minutes. After 50 ads have been touched all ads are removed permanently.
“Of course BouncyBean allows a player to purchase the app outright.” says Nicholas Murphy, COO of Poor Ugly Dwarf. “But we thought that approach alone was too limiting. So we are employing the Tap-To-Own monetization model in our first game. This model opens a new path for players to purchase a game without spending any of their own money. Let the advertisers fully pay for their game. It is our way of passing a slice of ad revenue directly to the player.”
Inspired by the writing in the latest book by Jaron Lanier ( ‘Who Owns The Future’ ), the Poor Ugly Dwarf team fashioned their Tap-To-Own ad model in such a way that app costs do not have to be the sole burden of the player. With this model, a slice of every ad they touch is returned to the player and, once a given threshold is reached, their game is free. Free of ads, free of purchase, and free forever.
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