Better Life Retails iSensoric Range of Siemens Washing Machines

DUBAI, UAE - April 16, 2014 - PRLog -- Dubai, United Arab Emirates, April 16, 2014 – The Siemens range of washing machines with iSensoric technology is available at Better Life Appliances and Accessories, the brand’s long-standing retail and distribution partner in the UAE (Dubai and Northern Emirates) and Oman.

Formally launched on April 8 at the Grand Millennium, the event was attended by Better Life and its major trade partners from Carrefour, Sharaf DG, Emax, Lulu Hypermarket, Geant, HyperPanda, Jacky’s Electronics, Plug-Ins and other leading retailers.

iSensoric is the ground breaking innovation in laundry care – an intelligent sensor-controlled technology that automatically monitors, controls and individually adapts to every step of the washing process for the best laundry performance there is.  It is this intelligent key technology that enables the IQ series of washing machines to perform like no machine, human being or competitor could ever before.

This power comes from the combination of the high-tech sensor system with the intelligent software controlled electronics, stemming from Siemens long-lasting knowledge in developing high-quality appliances and scientific laundry care.  The IQ series with Better Life ranges from capacities of 6kg to 8kg, with 1000 to 1600 RPM catering to every household need.

As special promotions running from April 10 to May 31, 2014, a free gift voucher of up to AED 200 will be given upon purchase of select washing machines.  This campaign is heavily promoted, which includes cinema advertising in Vox cinemas and Reel cinemas, online portal advertising and in all leading magazines.

Head on to the nearest Better Life showroom in Mall of the Emirates, Mirdif City Centre, Deira Al Itihad Road, Al Hamra Mall in Ras Al Khaimah and all leading hypermarkets, retail chains and outlets to take advantage of this amazing offer.


About Better Life:

One of the companies under the Easa Saleh Al Gurg Group umbrella, Better Life brings the best brands in appliances, including Siemens, Smeg, Zanussi, Fisher & Paykel, Gigaset, Grundig, Vestfrost Solutions, Terim, Beko, Gefu, AEG, TCL, Forbes, Onida, as well as Euron and Wolf Power, ESAG’s own brands. The company has showrooms located at Mall of the Emirates, Mirdif City Centre and Al Ittihad Road in Dubai, Al Raha Mall in Abu Dhabi and Al Hamra Mall in Ras Al Khaimah. It also maintains a comprehensive service facility at Al Aweer, Dubai.

For more information:

Johanna Dalocanog

Marketing Executive

Better Life Appliances and Accessories

PO Box 25441, Dubai, UAE


Better Life Appliances and Accessories
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Tags:Home Appliances, Home Accessories, Telecom, Siemens Washing Machines, iSensoric Technology
Industry:Home, Retail
Location:Dubai - Dubai - United Arab Emirates
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