WPB's Wilesmith Advertising/Design to Place Brand the City of Clermont, Florida

WEST PALM BEACH, Fla. - April 8, 2014 - PRLog -- Wilesmith Advertising/Design to Place Brand
The City of Clermont, Florida

(West Palm Beach, FL – April 8, 2014) Wilesmith Advertising/Design, West Palm Beach, has been contracted by the City of Clermont to create place branding for Lake County’s largest city.

"Place branding captures a community’s core attributes to create a brand promise, logos, taglines and other expressions that promote a city and drive economic development,” said Clermont City Manager Darren Gray. "This branding initiative is the next step in developing the city’s future, following a series of highly successful visioning forums last year. The branding will help steer the city’s master planning for the coming years.”

"Clermont is an amazing city,” said Margaret Wilesmith, the award-winning firm’s president and creative director. “I think people would be surprised to learn Clermont is a leading international center for sports, wellness, and Olympic and Special Olympic Training… or that with its hills and lakes Clermont has one of the most beautiful topographies in Florida, if not the country.”

Wilesmith Advertising/Design has, or is currently working with other cities across Florida on branding initiatives including the Cities of South Miami, Dania Beach, Pompano Beach, Tavares, Dunedin, the Town of Miami Lakes and thistoric and arts districts of West Palm Beach.

About the City of Clermont:
Clermont, Florida is the largest city in Lake County, with a population of more than 30,000. The city was founded in 1884 and is located in the center of Florida. Clermont is known for its rolling hills, lakes and quality of life. Dozens of Olympic athletes and world champions live and train in Clermont, home to top healthcare facilities, a state college and the country’s second largest university. Clermont is about 20 miles east of Orlando and major theme parks. For more information, please visit www.cityofclermontfl.com.

About Wilesmith Advertising/Design:
Founded in 1996, the award-winning agency is focused on branding and strategic communications for non-profits and municipalities. For information, please visit www.wadads.com.

Media Contact:
Gary Schweikhart
PR-BS, Inc.
561.756.4298
gary@pr-bs.net