Business Development Proposal (WEB PUBLICATIONS LIMITED)

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MELBOURNE, Australia - April 8, 2014 - PRLog -- Business Development Proposal


(an internet publishing house)

Submitted in fulfilment of the requirements of the Masters’ degree to the University of XXX, for the degree of Master in Business Administration (MBA)

March 2012




Executive Summary

Chapter 1: Introduction          1

Chapter 2: Business Concept          3

Chapter 3: Feasibility          6

3.1 Primary and secondary Market Research

3.2 Feasibility

§  Product/service

§  Industry/market

§  Organisational

§  Financial feasibility

3.3 Resource Requirement Evaluation

Chapter 4: Strategic Analysis and Business Model          22

4.1 Strategic Analysis of the business idea

4.2 SWOT analysis and Value Chain

4.2 Sources of competitive advantage and sustainability

4.3 Selection of strategies for success

4.4 Development of appropriate Business Model

Chapter 5: Business Plan          34

5.1 Business Plan outline

5.2 Proposed plan of action

5.3 Critical Success / Failure Factor





I would like to take the opportunity to say thanks to my respected supervisor

XXX class teacher XXX, for their widespread supervision to write my business development project.

I would like say thanks to our entire college librarian who helped me to get all the magazine, journals and text book which assist me to prepare my project.

I would like to give special thanks to my parents who helped with the finance for my studies in the UK.

Executive Summary:

Chapter 1: Introduction

1.1  Rationale for the business concept:

The publishing industry is experiencing quicker growth of unparalleled environment over the year. Due to development of technology and effective work process publish industry is growing rapidly and contributes a huge amount of funds in UK economy. Nonetheless, United Kingdom The following paper is a business development proposal for establishment of a start-up consultancy company specialising in sustainability consulting, certificate auditing and monitoring in small and medium enterprises (SMEs) in Serbia. The company will offer expert advice in implementation of ISO 14,000 (set of voluntary standards for environmental management) norm and Eco-Management Audit Scheme (EMAS); ISO 50,000 norm for energy management (EnMS) as well as advice in management of Waste; and Stakeholders and Reporting.

The business development proposal contains several chapters. In the first chapter will be described the business idea, while the second chapter will evaluate if the idea is feasible through market research and different external and
Heidelberg’s Publish Media Academy stated that, “publish is alive, well and continues to be a popular vehicle for marketers to spreadtheir messages.” Publish media always perceived as promoting sales, specifically in Pamphlet. It makes contact rapidly and gives around 22% of punter ideas for purchase. Publish media play a vital role in advertising new products to reach in a large number of potential buyers in a short period of time. Day by day all business becomes more competitive in terms of price, time, service, quality, and profit.

Based on the research programme company found that people demand convenient way to publish and design their promotional items with a one stop customer service, and company proposed online publishing shop will going to fulfil people requirement. Though online publishing service idea is not new to the market, it’s not vastly served in the market.


Publishing industry has been taken a great part in UK economy. Without publishing any individual business can’t think, to support this statement need to explain an example of a business, assuming a educational institute (college) at the time of starting journey need to inform people about their new college distributing prospectus, leaflet, and business card. Business cards which help introduce a organisation as well as a responsible person information. So from beginning time of a day to end of a day organisations need publish media. As online publish shop service helps people to save time and cost and assist to spending that time to other concentrate work. Internet makes the world easy and convenient to drive. Now a day’s people become more addicted about online. From a needle to car people use online shop to purchase those items.

3.3.1 Industry Size, Growth and Profitability:

In the business world the UK’s publishing industry is one of the most efficient, pioneering and creative industry. It has one of the highest ratios of gross value added in the total UK manufacturing sector. This associate to a gross value added of £6.4bn in UK economy (British Publish Industry Federation, 2011). The turnover of publishing industry in UK is £14.3bn. It is second highest value added in United Kingdom market and 5th largest publish manufacturer in the world. It created job opportunity of 140,000 people and approximately 5.5% of the whole UK market. In the year 2009 publish industry had a constructive commerce balance of £1bn. Publish industry grabs the major share of advertising budget about 45% (, 20011). Adding new idea and technology in publishing service industry are forecasting revenue of 2% up in 2012-2013.

3.3.2 Life Cycle Stage:

The concept of product life cycle (PLC) concerns the life of a product in the market with respect to business/commercial costs and sales measures. The product life cycle proceeds through multiple phases, involves many professional disciplines, and requires many skills, tools and processes.

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