VP Marketing On Demand Announces New Go to Market Strategy Resources for Event Marketing
B2B Sales & Marketing executives agree that well run events increase the quality, quantity and the velocity of the sales pipeline.
In many B2B companies, marketing events are frequently hit or miss because there are usually as many internal dissenters as promoters of these demand generation vehicles. However, when B2B sales reps were surveyed about the effectiveness of marketing events, they usually state that well run marketing events are productive venues to build a contact list, generate leads and advance deals in the sales pipeline.
Peter Buscemi, CMO and founder of VP Marketing on Demand, states that, "Planning a B2B marketing event can be as complicated as planning a large wedding. The issues are not overwhelming but the number of tasks, the level of detail and the planning horizon typically set the stage for a number of things to go wrong. In addition, events are expensive, highly visible to management, and require a substantial time commitment from event resources. Needless to say, if the final outcome is not positive, the marketing team gets a black-eye so make sure there is a demand generation plan."
Marketing events that are properly selected and executed support a “one-to-many model.” This is because numerous meetings can occur without additional travel (many within one day as most are held at one central location), and an abundance of sales and marketing resources are available on site. With so much at stake for an organization in terms of resources, visibility and opportunity, it is imperative for marketers to establish a managed, repeatable process for events and then optimize it. For more information about successfully selecting and executing events read Event Marketing - How to Plan an Event.
About VP Marketing On Demand
VP Marketing on Demand was founded by Peter Buscemi, a CMO with 30 years’ experience that spans start-ups and Fortune 500 companies. The sole purpose of VP Marketing On Demand is to provide marketing insights and a huge head start to those developing and executing go to market strategy through managed, repeatable processes. Over decades, in working with various boards and executive management teams (CEO's, COO's, VP's Sales and Development)
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