VP Marketing on Demand Announces Annual Plan Template
The annual plan is of utmost importance as it sets the tone and direction for the new fiscal year and that will directly impact your go to market strategy. Leverage this one-page Annual Plan Template and streamline the annual planning.
Most annual plans include a SWOT analysis, objectives, strategies, key assumptions, critical success factors and KPI’s. Often times the first step should be to revisit the market to understand whether the original financial assumptions can support the organizations growth requirements.
Peter Buscemi, CMO and founder of VP Marketing on Demand states that many organizations typically are bi-polar in their execution of an annual plan. On one end of the spectrum, organizations wait until the last minute and do not spend the appropriate time and energy to understand the market, technology, competition and internal execution (what is working, what is not working, and the why). Diametrically opposed to this approach are those organizations that turn the annual planning process into a 6 month exercise that require binders of information to be gathered and teams of individuals that are so far removed from the actual business that the conclusions and recommendations are too theoretical or out of context. At the end of the day, half the battle of building an actionable annual plan is trying to figure out what data to focus on and the other half is to gather, synthesize and internalize the information.
In order to build a pragmatic and actionable annual plan, it may be necessary to conduct an assessment to understand the current state of the organization. From here, the organization can formulate a desired state and in a logical, quantitative and pragmatic approach develop an incremental plan to move the organization to the desired state.
About VP Marketing On Demand
VP Marketing on Demand was founded by Peter Buscemi, a CMO with 30 years experience that spans start-ups and Fortune 500 companies. The sole purpose of VP Marketing On Demand is to provide marketing insights and a huge head start to those developing and executing go to market strategy through managed, repeatable processes. Over decades, in working with various boards and executive management teams (CEO's, COO's, VP's Sales and Development)