India e-Commerce Market– Proliferation of Internet and improved affordability fueling growth

MUMBAI, India - March 27, 2014 - PRLog -- Global market intelligence firm, Netscribes, Inc. released its latest report on the ‘e-Commerce Market in India 2014’. Rapid growth in consumerism and easy availability of services and products on the Internet is paving way the Indian e-Commerce market.

Netscribes’ latest market research report titled e-Commerce Market in India 2014 captures the current scenario prevailing within the e-Commerce market in India. The market is mainly dominated by the online travel segment, while the online retail segment is witnessing the fastest rate of growth. Versatile shopping experience and rapid development of transaction facilities is further boosting opportunities for the remaining market segments. Even though the market is witnessing staggering growth rates, majority of the players are still facing dire shortage of funds. Raising capital funds to support daily business operations and online advertising expenses have become a major challenge for such players. Online retail operators, especially the inventory based players, are suffering from cost stack ups and charges incurred against customers opting for ‘Cash on Delivery’ mode of payment.

In an attempt to tackle these problems, players are now constantly focusing on gaining customer loyalty and trust. Some of the most prominent trends in the market in this regard include a host of loyalty schemes, promotional offers and high rate of discounts. Additionally, tweaking business models and turning into mainstream online retailers, opening up of ‘Brick and Mortar’ stores to tap the ‘offline’ customer base, opting for a ‘market place’ approach, consolidation and self owned brands are some other major trends observed so far in the market.

To know more,visit us at: http://www.researchonindia.com/e-commerce-market-in-india...