First Impressions Matter: Don’t Risk Your Ad Campaign!

TORONTO - March 22, 2014 - PRLog -- Many people underestimate how important it is to have an ad that truly shines – one that adequately if not excellently represents everything that your company stands for. With a bad first impression, it’s going to be much harder to gain customers’ business, even if your rates are cheaper.

Believe it or not, the easiest way to make an awful first impression is to have models that really look awful as part of your advertising campaign. Studies have shown that people are more likely to buy from a company that hires attractive models for their print and video campaigns than a company that has no models, or models that simply do not look attractive and happy. Yes, hiring models is a must for just about any major advertising campaign, be it for a video commercial, a promotional stand, or even a print flyer that gets distributed throughout town.

At first glance, hiring a model doesn’t really seem to be that big of a problem. All you would need to do, at least at face value, is to post a wanted ad and pick out a model to book for the shoot. However, there is a problem. The problem is that finding quality, reliable, and easy to work with models by yourself is exceptionally difficult. Without going through an agency, there’s no guarantee that the people that you hire for your ad campaign will actually show up for the shoot. Worse, there is also a much higher chance that they models who you book won’t actually be the people who show up. Or, you may end up hiring models who are simply unattractive or inexperienced and unable to pose for a picture with the finesse an excellent ad campaign calls for.

At M Models, we know all too well how important hiring the right model is when it comes to making the best ad that you can make. Putting together a shoot or a taping for a great ad takes a lot of time, effort, and money, and there’s no reason why you should also add stress to that equation. Our models are not only known for their shocking beauty, but for their ability to pull off almost any look and for their high level of professionalism. And, as one would expect from one of Canada’s top modeling agencies, we do everything in our power to make sure that the shoot goes as smoothly as possible.

The bottom line is that the models that you hire will seriously affect the quality of the ad you can create. There is no guarantee to the quality you’ll get when you book a model that isn’t represented. Doesn’t it make a lot of sense to hire models from a professional talent agency like M Models instead of risking a complete loss by booking a model who is not represented?