eYeka & Unruly partner to launch always-on social content solution for ROI-driven marketers
Advertisers will now be able to produce, distribute and measure end-to-end social campaigns across the web thanks to a new global partnership between marketing technology platform Unruly and eYeka, the leading crowdsourcing community.
The new partnership between video specialists Unruly and crowdsourcing platform eYeka will help ROI-driven marketers keep up with the ever-increasing demand to create and distribute content.
High quality, scalable and cost-effective content production through crowdsourcing:
The ability to predict which content has the most potential to get shared: Unruly ShareRank™ is a proprietary algorithm that allows advertisers to accurately predict the ‘shareability’
A comprehensive paid distribution strategy, with real-time tracking: Unruly Activate™ is a cloud-hosted platform for social video distribution and tracking which reaches one billion consumers worldwide and powers your entire campaign. You can also use Unruly Analytics to get instant information on the ROI of your paid and earned media.
François Pétavy, CEO of eYeka said: "Social content is not advertising. The narrative, format, tone of voice and role of the brand needs to be completely rethought to work in an environment driven by conversations, engagement and the ability to skip your message at will. The freshness and variety of participants involved in crowdsourcing provides many such ‘digital-native’
Phil Townend, MD for Unruly APAC said: "Even when brands have awesome content, they can’t afford to post and pray – there’s too much competition for viewer attention, not just from other brands but from friends and family in the newsfeed. This is why a scientific, data-driven approach to content creation and distribution is a must-have for brands who want repeatable, scalable success with social video. Together with eYeka, we can help brands create and distribute content throughout the year. From creating sugar cube Vine and Instagram teasers, to producing hero campaigns, we’ll help brands maximise their ROI."
Marketing technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. We use our proprietary technology (http://www.unrulymedia.com/
Our end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly Labs, activate the Open Web with Unruly Activate (http://www.unrulymedia.com/
The Unruly Viral Video Chart has tracked 424 billion video views since 2006. With an engaged audience of over a billion consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 3.85 billion video views across 3,500+ social video campaigns for over 450 brands, including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas.
We’ve worked with 60% of Interbrand’s Top 100 Best Global Brands and our mission is to deliver the most awesome social video advertising campaigns on the planet. Founded in 2006, Unruly has 12 offices (http://www.unrulymedia.com/
The company has won over 18 awards (http://www.unrulymedia.com/
UNRULY, UNRULY VIRAL VIDEO CHART, UNRULY ACTIVATE, UNRULY SHARERANK, UNRULY ANALYTICS and logos and associated marks are trademarks of Unruly Group. Other marks are owned by their respective owners.
Welcome to the world’s biggest creative playground! eYeka is an online community of over 270,000 very creative individuals active in over 150 countries. We connect with brands and their agencies to increase the ROI of their marketing activities by delivering relevant innovation ideas and social content that attract, engage and sell. We offer end-to-end solutions from ideation, curation, validation to amplification. And we guarantee our results!
Leading brands such as Unilever, P&G, Mondelez, Coca-Cola, Nestle, Danone, Hyundai and Toyota are already in eYeka's playground. Discover how we boost their marketing ROI on www.eyeka.net