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MRED Calls a Halt to Listing Syndication Madness
Midwest Real Estate Data (MRED) (http://www.mredllc.com/)
Within the real estate industry, the redistribution of listing content to third party advertising, marketing, lead generation and public portal destinations is known as listing syndication. There are two schools of thought on listing syndication:
Recently, announcements have been made by real estate associations and MLSs who have decided in some way or another to restrict the distribution of listing content that they make on behalf of their brokerage customers. MRED has not had to take this step because it has never sent listings anywhere without direction from the brokerage who owns the listings.
“MRED’s policy has always been and continues to be that the brokerage controls where their listings are sent to,” added Bergeron (http://www.mredllc.com/
“It is important to us and our brand that we maintain control over our listing content,” said Fran Broude, President and Chief Operating Office of Coldwell Banker Residential, and member of MRED’s Board of Managers. “We’
“Clearly, the control of listing content should be solely within the purview of the brokerages with which the properties are listed,” said Jennifer Alter Warden, President, Baird & Warner (http://www.bairdwarner.com/
The Realty Alliance (http://www.therealtyalliance.com) (TRA) is a network of large real estate firms across North America. TRA speaks on behalf of these companies on issues affecting the real estate industry. They have recently identified MLS issues, including listing syndication, which they feel are hampering their ability to do the best job possible for their clients.
“The Realty Alliance always supports MLS policies that do not interfere with complete broker control of listing content,” said Craig Cheatham, President and CEO of The Realty Alliance. “Brokers are held accountable for their required stewardship of that data on behalf of the consumers they serve, so we are pleased with MRED’s policy that leaves content distribution a decision consumers make with their listing broker.”
“I don’t want to see any more press releases about what someone is thinking about doing. I would much rather brag about something we are actually doing,” added Bergeron. “This is a non-issue for MRED customers, and we plan on keeping it that way.”
Midwest Real Estate Data (MRED) (http://www.mredllc.com)