- March 4, 2014
March, 2014: Parle Products, India’s largest biscuit, confectionery and snacks manufacturer has recently announced the launch of Parle Rusk. An oldest and most popular snack while savoring a hot cup of tea, these crispy and crunchy toasts are enriched with fresh Elaichi and baked to perfection. Parle is known for its legacy and tradition of excellence across all sections of society with an unmatched popularity amongst masses. Rusk as a category is traditionally known to have a higher affinity with the masses, and Parle promises to further build on this connect.
Parle’s biscuits and snacks are a preferred choice across India and Rusk has been introduced to provide its consumers with their favorite tea time snack. Parle Rusk is available across India. The packaging has a contemporary look, giving it a distinctive and attractive place on every shelf.
Mr. Shalin Desai, Group Product Manager, Parle Products said, “Rusk is a big category in India, readily available in local bakeries across the country. Currently the market is largely dominated by unorganized players. Within the organized sector there is just a single national player monopolizing the market and we see this as a big opportunity to offer the finest quality product which our consumers will relish.”
Parle Rusk is available across India in pack size of 200 grams, priced at Rs. 25.00.