Central Valley Events Gives Back to Charitable Causes Thanks to Team Fundraising

FRESNO, Calif. - Feb. 27, 2014 - PRLog -- The company, which specializes in representing a diverse collection of consumer brands from the car maintenance products in direct, person-to-person customer interactions, takes this approach to fundraising extremely seriously. While the company is expecting to grow, and to continue to focus on the development of individual members of their team, they also remain focused on the objectives of giving back to the wider community, and helping others in less fortunate circumstances to improve their lives.

One of the primary charitable campaigns run by Central Valley Events in recent months has been to raise money for the Breast Cancer Research Foundation. By executing a slick, targeted campaign on behalf of the charity, the company has proven their track record of raising big funds for those who need it most. The company has been fundraising for Breast Cancer Research Foundation for some 18 months, having grown from a test fundraising campaign within the company’s own office. After strong team support, the firm decided to roll the campaign out across the nation, and have received equally positive responses from consumers in a host of retail events, allowing them to contribute even more generously to the cause.

A spokesperson for Central Valley Events said that the fundraising efforts around breast cancer were helping support continuing strides toward effective treatment for patients across the US and the rest of the world. “A woman born today has about a 1 in 8 chance of being diagnosed with breast cancer at some stage in her life. As a result, this is a condition that is already affecting millions of women, and this will continue to be a serious issue until medical research discoveries make it possible to effectively treat and prevent the condition. At Central Valley Events, we feel strongly that it is our duty to give back to the community, and every single one of our team members works tirelessly to raise funds for the cause. We’re proud to have played our part, and to have become a catalyst for driving life-changing, breakthrough results.”

The Breast Cancer Research Foundation was founded in 1993, to fuel discoveries in tumor biology that could one day lead to a breakthrough cure for cancer. The organization is investing $45 million this year in funding the research work of over 200 leading medical researchers, spanning the entire globe, with 91 cents of every dollar invested directly in the fight against breast cancer. Working with a range of partners, the Breast Cancer Research Foundation is dependent on donations and fundraising activities to continue to fund the good work they do, which could one day immeasurably improve the condition of women worldwide. According to a team member, “It is an honor to be involved in supporting these efforts. This encouragement to giveback to our society is just one of many reasons I love working at Central Valley Events.”

Why Central Valley Events Believes That in Giving Back, Companies Get More in Return

Not every company gives back with such vigor, and many businesses are focused solely on achieving their commercial goals. But Central Valley Events takes an alternative approach, building fundraising and charitable work into the DNA of the way the team thinks about business. Rather than focusing solely on the end results, the company strives to develop team members are socially responsible business thinkers. As a result, the firm is regularly engaged in fundraising activities, charitable events, and a range of other measures designed to help the company raise money and good will for the causes they back.

According to a spokesperson for Central Valley Events, more companies should recognize their responsibility to the communities in which we all live and work. “As a business, we all value profits in the end and want to run healthy businesses, but giving something back to the community provides a certain sense of satisfaction at the end of every quarter. We will continue to reach out to local and national charities to create lasting partnerships. I think all companies should share their responsibility for building a better society, and we’re delighted to have that opportunity at Central Valley Events.”

The work the company has done with the Breast Cancer Research Foundation has helped fund the ongoing research work into finding more effective treatments, and developing a better understanding of the causes of breast cancer. But for the team themselves, this provides a sense that the work they do is worthwhile, and allows the team to bond and come together over a positive shared experience. According to a manager at Central Valley Events, this is one of the key reasons the company is so focused on their charity work. “When people are doing something genuinely positive to improve the lives of others, they feel a sense of pride and value in the work they do. At the same time, this is an excellent chance for our team to think about something different, and to bond together as a tighter unit over the common good. As a result, we look forward to continuing to support hard working, highly deserving charities into the future.”

About Central Valley Events

Central Valley Events is a direct marketing firm, specializing in person-to-person promotions on behalf of a range of consumer products and brands in the car maintenance industry. By developing highly personal promotions, designed to reflect the benefits, features and brand identity of the clients they represent, the company has developed a track record for achieving excellent results – right across the territories they cover.

The company attributes their success to the hard work and talent of their team of energetic direct marketing professionals. Every team member is expected to train according to the company’s management training structure, designed to take an individual from entry level to senior business leader in a matter of months. By working to train each individual to become an independent business mind in their own right, Central Valley Events is committed to raising a new generation of entrepreneurial leaders, ensuring clients get nothing but the best of results, while team members have the chance to push forward in their own careers.