Simpliti Discusses Google's Matt Cutts video on when old sites no longer rank well on Search Engine

Jan. 29, 2014 - PRLog -- 'Old is gold' this adage has received a blow from Matt Cutts when head of Search Spam clearly stated that in the absence of frequent remodeling even an old website can lose its ranking if it ceases to update itself. While, answering the question which was, “How can an old website maintain its ranking over the time,” Matt Cutts said that some old websites that have been ranking well for last few years haven't changed anything. The 20 year old website template makes the site look languish in the absence of any exciting features or content. This is while, other website and competitors come into the mix with exciting designs, better user experience and great features. Eventually, customers start to inclined towards new site because it gives them a better user experience. Google also acts in the same way, if you fail to continuously improve your website then why should Google continue to rank it well?

Simpliti, the digital arm of Rampgreen, urges on wavering the website after considerable time in order to give it an appealing look or else people may leave the website, no matters how reputable you may be. Mr. Foyzul Alom Choudhury, Manager, Simpliti, says that refurbishing of website look will not only excite visitors but will also give necessary impetus to search engine. So, it is always worthwhile to redo your website in a due course of time.

About Simpliti

Backed by years of skills and expertise, Simpliti has established its name in the industry as a renowned web solutions provider. As the part of the large conglomerate, Rampgreen, the company is offering a wide range of services, varying from website development, SEO services, content marketing, web hosting and more to its wide base of clientele vesting throughout the world.

For more information about seo india company visit http://www.simpliti.com.