Nykaa delivers Beauty to the farthest Regions of India

MUMBAI, India - Jan. 17, 2014 - PRLog -- Nykaa launched its online portal Nykaa.com in December 2012 and has since progressed to offering 150 of a projected 250 leading brands on a single platform. The firm’s long term plans include an Omni channel approach to serve India’s beauty and wellness needs; towards this, the online store was unveiled in January 2013, and the firm’s travel retail and high street stores will be introduced before the end of the year.

Following a successful year Nykaa has now shifted its focus to catering to every part of India. With Indian women becoming more and more beauty conscious, there was a growing need to expand its delivery reach. With one year under its belt, Nykaa noticed the increasing number of orders coming in from remote regions of India.

"I noticed several orders coming in from Port Blair - we receive large ticket orders from these regions because they don't have the same access to beauty products as their metro counterpart." says Yogesh Ohol - the head of logistics at Nykaa.

The abundance of beauty advice, tips, tuturials help you get the best out of beauty products, so even women with lesser beauty knowledge can be confident of their purchases.