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Follow on Google News | Sony Entertainment Television presents Ekk Nayi PehchaanProduced by Jay Mehta Productions, Ekk Nayi Pehchaanis an official adaptation of the popular Gujarati play ‘Sharda’, scripted by renowned Gujarati writer Varsha Adalja. The show explores the worlds
By: PR 24x7 Network Limited Starting December 23 every Monday to Friday at 8.30 pm Mumbai, Ekk Nayi Pehchaan, Sony Entertainment Television’s latest innovative offering is a story which redefines the relationship between a mother-in-law and daughter-in- Produced by Jay Mehta Productions, Ekk Nayi Pehchaanis an official adaptation of the popular Gujarati play ‘Sharda’, scripted by renowned Gujarati writer Varsha Adalja. The show explores the worlds of two different women with contrasting personalities, who elevate each other. Neglected and taken for granted by her own family, where her semi–literate character leads to her having low self- esteem, Sharda finds solace in her newly wedded daughter-in- Speaking on the launch, Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television, said, “At SET, it is our constant endeavor to offer variety and novelty to our audiences by focusing on relatable themes, identifiable characters and empowering stories.Ekk Nayi Pehchaan is another offering in this direction;it is a contemporary, relatable yet inspirational storywhich stands for female empowerment, for hope and happiness, and for encouraging people to improve their lives by changing how they view traditional relationships. I hopethe show will be appreciated by the viewers.” Jay and Kinnari Mehta, Jay Mehta Productions, further added, “Ekk Nayi Pehchaan is a small effort in breaking all those clichéd stories on saas-bahus that we have seen so far. It is a simple story of a beautiful bond between two women who complement each other's lives. Apart from a social message on education, what we really want to show is the beautiful bond shared between a mother-in-law and a daughter-in- Ekk Nayi Pehchaan boasts of a strong ensemble cast which comprises of Karan Mehra, Sooraj Thapar, Rita Bhaduri, Sushmita Dham, Ankita Bhargava, and NamishTaneja among others. Tune in to Ekk Nayi Pehchaan on December 23rd 2013 Every Monday to Friday at 8.30 pm only on Sony Entertainment Television For more information PR 24x7 Network Limited Atul Malikram atul@atulmalikram.in End
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