A Brand Marketing Company Explains Differences Between Advertising, Public Relations, and Marketing

ORANGE COUNTY, Calif. - Dec. 17, 2013 - PRLog -- ORANGE COUNTY, CA - December 17, 2013 – Jimena Cortes, founder of an excellent brand marketing company, set out to inform her blog readers about advertising, public relations, and marketing.  She says “Marketing is the overall process of communicating with consumers about a product or service by using several different tactics. These tactics can include promotion, advertising, and public relations.”  Many business owners think that advertising, public relations, and marketing are interchangeable terms, but that is incorrect.  According to Jimena, marketing is the main category while public relations and advertising are techniques used to improve marketing.

Cortes states, “Implementing a successful marketing plan is difficult and should be done by an experienced marketing professional. A successful marketing plan should include communicating to a target audience, developing consumer relationships with that target audience, and ultimately selling a product/service.”  She then goes on to discuss Advertising and public relations executed by a brand marketing company (http://www.wizardmedia.net/get-free-publicity/) in detail.

Cortes explains, “Public relations refers to positive exposure to the target audience through third party endorsements. The main goal of public relations efforts should be to make sure consumers know about what you are selling.”  Then she says, “Advertising campaigns are a one-way communication process from the business its self to the target audience. This is usually in the form of paid media like the Internet, radio, or television.”

As you can see advertising, public relations, and marketing have many differences, but each one would not be successful on its own.  It is important to have a marketing plan drawn up that will incorporate each aspect of marketing separately, because when working together these strategies will improve your business’s credibility and generate leads.

To read the full version of this article please visit http://www.wizardmedia.net/blog/what-is-the-difference-between-public-relations-marketing-and-advertising-are-all-important/

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