CRMVid Creates Personalized Videos, Just in time for Christmas campaigns

LONDON - Nov. 21, 2013 - PRLog -- Are you using online videos to communicate your company’s message to your customers? If so, think how much more effective those videos could be if they were personalized, so that each customer got a video tailored to him or her?

That’s the promise of CRMVid, which launched its personalised video as a service (PVaaS) platform, VENUS  last month. CRMVid videos combine multiple pieces of personalized content with attractive animations and clear online layouts.

How to use personalized videos? CRMVid suggests that a telecommunications company, for example, could send a video bill, one that includes calling details and encourages the customer to switch to a better-suited plan based on usage.

One wine company is looking to use CRMVid videos to send tailored personal information to customers about their Christmas offers.

“We know that video used in conjunction with eCommerce can create up to 300% uplift in sales using our personalised video platform we expect to see that number jump even higher in-line with our testing. CRMVid will improve not only sales but also customer communication so affecting not only customer lifetime value (CLTV) but also customers feeling about the brand and therefore their Net Promoter Score (NPS) ,” said Tom Bird, Vice President of Marketing at CRMVid.

“CRMVid’s personalized videos had twice the open rate of previous similar emails during testing phases, and can effectively engage customers and consumers with companies’ own products and services almost no matter how deep and complex, giving them an opportunity to communicate personally with each of our customers. We can deploy Christmas campaigns even at this late stage of the cycle and use this vital time of year for brands and retailers not only to increase sales but also prove the technology to the wider business” said James Smith, Vice President of Technology and Analysis.

CRMVid is based in London, UK. Visit the site (http://www.crmvid.com/) to learn more and request pricing information.