Lexus December Sales Event Going on Now in Detroit Michigan

DETROIT - Nov. 19, 2013 - PRLog -- Meade Lexus of Southfield and Meade Lexus of Lakeside are excited to announce an exciting new campaign for this year's December to Remember Sales Event in Detroit Michigan!

With a new take on its iconic holiday campaign, Lexus has a new set of commercials that are driven by modern fashion, pop music and rich colors in a continuation of the brand’s new design direction. Focusing on the artistry, craftsmanship and precision that go into every Lexus vehicle, the campaign offers a fun and contemporary take on the classic bows.

The first spot, “Precision,” highlights the 2014 Lexus IS, focusing on the vehicle’s aggressive design and attention to detail. Shots of a woman cutting and sewing red silk correlate with shots of the interior stitching, bold exterior lines, and illuminated signature headlamps of the white IS sport sedan. As the bow maker presses the sewing machine pedal, the spot cuts to the IS driver pushing down the gas pedal. The spot showcases the meticulousness that goes into each IS while maintaining a chic look and feel.

“Artistry” focuses on the skill and innovation that embody the 2014 Lexus ES luxury sedan. A designer sketches a bow before the spot cuts to shots of the sculpted headlamps, signature spindle grille and sleek exterior lines on a white ES. A woman enters the studio, and the couple folds and stitches the bow showcasing their craft; similarly the ES deftly maneuvers down a road as streetlights reflect in its metal body.

In “Craftsmanship,” the entire family assists with the bow as a white 2014 Lexus RX luxury crossover makes its way through a wintery terrain. A grandfather shows a child the ruby gemstones sewed into the fabric as the spot cuts to a close-up of the RX’s finely stitched leather seats, dash and interior mood lighting. The RX drives over a series of rolling hills as the mother unfurls a large piece of red fabric. All three spots have a purposefully unique bow that matches the attributes of each vehicle, showcasing the full lineup of vehicles that appeal to a wide range of consumers.

Visit Meade Lexus of Lakeside or Meade Lexus of Southfield in Metro Detroit Michigan to get a glimpse of the big red bows atop these stunning luxury models. And if one wants to take it a step further and get behind the wheel, this Detroit Lexus dealer is offering exciting specials during its biggest sales event of the year. For more information on available deals, visit http://www.detroitluxurycars.com/new-lexus-specials/.

For more information on this year’s December to Remember concepts, visit the Lexus newsroom at http://pressroom.lexus.com/releases/lexus+2013+december+to+remember+campaign.htm.