Prudential York Simpson Underwood Realty Now Berkshire Hathaway HomeServices YSU

New Name, Same Local Faces To Continue Outstanding Real Estate Tradition
By: Berkshire Hathaway HomeServices YSU
 
 
Tracey Goetz & Susan Richter of Berkshire Hathaway HomeServices YSU
Tracey Goetz & Susan Richter of Berkshire Hathaway HomeServices YSU
RALEIGH, N.C. - Nov. 19, 2013 - PRLog -- One of the oldest and largest real estate firms in the Triangle, Prudential York Simpson Underwood Realty, has a new name: Berkshire Hathaway HomeServices York Simpson Underwood (with York Simpson Underwood quite frequently referred to as YSU).

“The union of our company with a brand inspired by the storied Berkshire Hathaway organization – the world’s most respected company according to Barron’s – will bring significant benefits for our agents and clients,” stated. Tommy Camp, president and CEO of Berkshire Hathaway Home Services Carolinas Realty.

Tracey Goetz, Broker-in-Charge of the Durham Berkshire Hathaway HomeServices YSU office located at 921 Morreene Road agrees. “We’re thrilled to be recognized as one of Warren Buffet’s Berkshire Hathaway companies. We’re currently the only operating company under the Berkshire Hathaway umbrella to carry the organization’s name. We take great pride in this.”

“We’re the same group of outstanding, local agents with the same quality focus on our customers… We now just have new colors and a new, high profile name,” Tracey continued. “It’s exciting. As our tagline says, ‘We make great neighbors.’ We’re the same great neighbors with a new name.”

Prudential York Simpson Underwood Realty has long been known throughout the area

for its professionalism in all areas of home buying and selling, and perhaps even more importantly, its commitment to the community. The Berkshire Hathaway brand sets the stage for continued growth in the Triangle market. From First-Time Buyers to the Luxury Collection, Second/Vacation/Investment Homes, and Relocation Services, Berkshire Hathaway HomeServices has thoughtfully designed programs committed to the highest principles of serving clients. These programs were in place with Prudential York Simpson Underwood Realty; the only change is that they now operate under the Berkshire Hathaway HomeServices name.

A heart-warming aspect of Berkshire Hathaway HomeServices is its national charitable benefactor, The Sunshine Kids Foundation. This non-profit group provides positive activities and emotional support for young cancer patients via a variety of programs and events, free of charge, for kids receiving cancer treatments in hospitals across North America. Members of the Durham Prudential York Simpson Underwood team have rallied tremendous support over the years for local causes, such as Durham Central Park, the Durham Rescue Mission, Habitat for Humanity, and the Food Bank of North Carolina. Look for news on their continued involvement in these organizations.

More than 600 sales associates and 13 offices across North Carolina comprise the Berkshire Hathaway HomeServices Carolinas Realty family of companies. It is one of the largest residential real estate firms serving North Carolina’s major metropolitan markets. Numerous Prudential Real Estate affiliates will join the Berkshire Hathaway HomeServices brand through 2014.

“The Berkshire Hathaway name presents an incredible opportunity and I’m excited to be a part of it,” said Broker Susan Richter, who has been a member of the Durham Prudential team since 1995. “The Berkshire Hathaway name is well recognized, and being associated with Warren Buffet is wonderful. Many people don’t know we have been owned by Berkshire Hathaway Home Services for many years… Now our name reflects it.”

Broker and co-worker Beth Sheppard shares this opinion. “I’m nothing but pleased with this change and how it’s been carried out,” said Beth. “The transition has been seamless. The Berkshire Hathaway name brings even more strength and credibility to our company. I’ve been with Prudential for the past eight years; I’m looking forward to what the future will bring with this now public alignment.”

“We’re your neighbors… You know many of us already,” Tracey summarized. “Call us at 919-383-4663 or visit us at www.bhhsysu.com to learn more about our ongoing delight in delivering exceptional service, one home at a time, one customer at a time, under our new name, Berkshire Hathaway HomeServices YSU.”

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Source:Berkshire Hathaway HomeServices YSU
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Tags:Prudential, York, Simpson Underwood, Berkshire Hathaway, Triangle Area NC
Industry:Home, Real Estate
Location:Raleigh - North Carolina - United States
Subject:Mergers
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