2-day workshop Business Model Management Training in the Software Industry

COPENHAGEN, Denmark - Nov. 18, 2013 - PRLog -- Osterwalder’s Business Model Generation framework has achieved an impressive acceptance in the market place in a very short period of time. The practical and visually oriented approach to innovation has captured the heart and minds of students, academics, entrepreneurs and consultants all over the globe.

"Business Model Generation is a powerful tool supporting the innovation process,” says Hans Peter Bech, CEO of TBK Consult Holding ApS. “We have adapted the 2-day Master Class that Osterwalder offers to the public to the specifics of the software industry. The challenges of the software industry dealing with invisible products and close to zero manufacturing and logistics processes are reflected in the case stories we use. Rather than a generic business focus, such as would be found in Osterwalder's classes, we turn our attention to the rapidly changing framework conditions in the software industry.”

TBK Academy will be running a 2-day Master Class in Munich, Germany, 23 - 24 January 2014.  This workshop is designed exclusively for the B2B software industry. The cases and examples used are exclusively from the B2B software industry. Where Osterwalder’s Master Classes have 80-100 attendees from all walks of life, this workshop has a maximum of 20 attendees who are all operational executives from the B2B software industry.

The workshop will provide frameworks and tools, which the attendees can implement immediately after returning from the workshop.

Hans Peter Bech, who has more than 30 years of experience with global business development in the software industry, will facilitate the workshop, which is delivered by TBK Academy^®.

TBK Consult’s Business Model Generation Software Industry Master Classes will recommend and support the tools provided by the Business Model Generation Foundry owned by Osterwalder and Associates.