Lets' Compare Three Popular Crowd-Sourcing Platforms

NEW YORK - Nov. 4, 2013 - PRLog -- No matter what you are raising money for, the number of crowd-funding platforms such as Indiegogo, Kickstarter and Early Shares are on the rise. It is an interesting way to go about establishing a brand on-line so we wanted to investigate and compare a few.

Creating an Indiegogo campaign involves informing people about your project and how they can support you and what they'll get for becoming contributors. You keep 100% ownership of your campaign funds and pay a percentage to Indiegogo for their support of your campaign upon completion whether you reach your funding goal or not. Indiegogo also works with backers that are supporting the projects financially and in return get benefits in form of finished work such as books, art projects or the offer to attend film premiers etc. For example, I See You a current community servicing Anti-Bullying Indiegogo campaign is offering their finished short film and Make Learning Fun lesson plans upon reaching their contribution goal. http://igg.me/at/Iseeyou Their mission is to decrease bullying through education and as a result decrease the number of younger children opting out of life to escape bullying.

Kickstarter is a more focused on films, games, music, art, design, and technology campaigns. Kickstarter guaranties you complete control over and responsibility for your project based on their guidelines. Although Kickstarter is an all-or-nothing at all platform where you need to reach your funding goals to receive the money. They have a successful rate of 44% of the projects reaching their goals. Similarly to Indiegogo, Kickstarter also offers its contributors incentives. An example of a successful Kickstarter campaign is the Pebble watch which raised $10,266,845.00. http://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-android?ref=most-funded.  1,952% of the original desired goal. With 66% failure rate and all or nothing at all policy the Pebble campaign results far exceed normal expectations. However, all across the platforms there seems to be great demand for emerging technology. Everyone wants to be the first to get the greatest new inventive device.

Last but not least EarlyShares is the premier equity-based Crowd funding platform that helps small businesses and other projects through leveraging technology and social media. They connect individuals, investors and communities with shared passions to raise funding in exchange for shares of ownership in a company. Similar to Indiegogo, Early Shares provides you funding no matter what the end result. It also provides a space that enables the individual to raise money, invest in companies and support projects, by interacting in a secure environment. This enables entrepreneurs and businesses to raise capital from regular people. Often with a successfully funded project like this community artists' plan, https://www.earlyshares.com/projects/art4crowd. Many campaigns get a boost in popularity when a celebrity - in this case Lindsey Lowhan generously tweets a link and call to action to her fan base. It helps to have friends who are willing to advocate for you.

Although all platforms guarantee you a 100% ownership of your personal project, the rules vary and it is therefore necessary to set clear objectives of your project and what it entails before deciding which platform to use. These platforms all offer great opportunity to realize your dreams and goals by putting yourself and your ideas out there. Nevertheless, it is wise to protect your intellectual property before exposing it to the masses. For greater detail on crowd sourcing, crowd funding or crowd investing google the terms and visit these sites: www.indiegogo.com, www.kickstarter.com, www.earlyshares.com