See.Sense. the intelligent bike light. It's deciding while you're riding.

UK startup launches innovative intelligent cycle light on Kickstarter.
By: Limeforge Ltd.
NEWTOWNARDS, U.K. - Oct. 14, 2013 - PRLog -- Recently launched on Kickstarter is a new cycle light that promises to flash brighter when you need it most. It reacts when you’re most likely to be missed – near road junctions, at roundabouts and filtering in traffic. It also reacts when you’re approached at night by car headlights or when you enter a badly lit area, such as an underpass. It’s a light that’s brighter in more ways than one.

Philip McAleese, the lead engineer says, “My dream was to create a light that could be bright when you need it. I saw more and more commuters fitting bright off-road lights to their bikes in the quest to be seen. I was tired of not being seen too, but I knew there had to be a better way”.

Philip turned to his background in electronic and software engineering to find the solution. He packed various sensors and a powerful microcontroller into a tiny light, giving it situational awareness. It uses its power only when it needs to, giving it two real advantages. Firstly, it’s small and powerful and doesn’t require an external battery pack. Secondly, it targets when you need to be seen, commanding attention when you need it most.

See.Sense. uses a Fresnel lens, more commonly found in lighthouses, but rather than focus the light, it spreads it out. Philip says, “this enables the light to be really bright without dazzling drivers. But more importantly, it’s much more visible from the side than any other light I have tested”.

Philip worked with hundreds of cyclists over two years to refine the product to what we see today. It has now launched on the Kickstarter website at and will be available there until the 8th November. The light starts at £35.

Limeforge Ltd (trading as See Sense) is one of a select group of companies participating in Invest Northern Ireland’s ‘Propel Programme’, designed to help high calibre entrepreneurs launch businesses with export potential. The company was also selected as a Regional Finalist in InterTrade Ireland’s Seedcorn Investor Readiness Competition.

Notes To Editors

Link to Kickstarter Page (includes detailed product information, video and photos)

link :

Product photos and profile pictures of Philip McAleese and Irene McAleese are available on the Kickstarter page or high resolution images available on request.

Link to See.Sense web page -

Twitter: @_PhilipM and @seesense_cc

Facebook: www.facebook/

Invest NI’s Propel Programme

InterTrade Ireland All-Island Seedcorn Competition
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Tags:Cycling, Kickstarter, Technology, Lights, Safety
Industry:Technology, Lifestyle
Location:Newtownards - Down - England
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