 Indian Juice Market has huge Growth PotentialBharatbook.com announces a new report on "Juice Market in India 2013" which gives the trends and the development in the Indian Juice Market.
By: Bharat Book Bureau In recent years, Indians have displayed a marked preference for juices over carbonated drinks. This can be partly attributed to a negative publicity campaign against soft drink manufacturers regarding the ingredients found in their products. While non-packaged fruit juices are already popular in India, it is the packaged fruit juice market segment that has witnessed tremendous growth of late. People consider packaged fruit juices to be more hygienic than non-packaged ones as the former are available in sealed packs. While it is a fact that packaged fruit juices are costlier than non-packaged ones, this is unlikely to pose a major challenge for the juice manufacturers, given that the disposable income in the hands of Indian consumers has almost doubled since 1985. Some of the major challenges faced by juice manufacturers in India include the reluctant attitude displayed by local farmers towards fruit farming, current volatility in prices of fruits and the lack of storage facilities for fruit based products. The emerging concept of juice bars and the recent trend of health awareness among the population have together contributed towards making the consumption of juices (http://www.bharatbook.com/ A number of companies are trying to capture the untapped segment of the market aimed at children. The rural market in India has huge growth potential in this regard. With the availability of a wide range of options, Indian consumers have become much more brand conscious these days. Consequently, the domestic juice market has also witnessed the emergence of a number of branded players. Private label juice brands are also expected to grab a larger share of the market, with the government announcing FDI in multi-brand retail. Current trends suggest that the domestic players are competing well with the multinational companies. Entry of smaller brands is also a very good sign for the overall juice market in India. For more information kindly visit : http://www.bharatbook.com/ About Bharat Book Bureau: Bharat Book Bureau is the leading market research information provider for market research reports, company profiles, industry analysis , country reports , business reports, newsletters and online databases Bharat Book Bureau provides over a million reports from more than 400 publishers around the globe. We cover sectors starting from Aeronautics to Zoology. In case the reports don’t match your requirement then we can do a specialized Custom Research for you. Our multifarious capabilities, cross-sector expertise and detailed knowledge of various markets, put us in a unique position to take up Custom Research demands of yourself. Contact us at : Bharat Book Bureau Tel: +91 22 27810772 / 27810773 Toll Free No for USA/Canada : 1-866-279-8368 Call UK +44 7405 208461 Email: Website: Follow us on twitter: https:// Follow us on linkedin : http://www.linkedin.com/ Our Blog : http://blog.bharatbook.com/ End
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