360 Degree Photo Studio Reports Increase in Eyewear Clients

Are Glasses the new Shoes? We don’t mean are you going to start wearing glasses on your feet. We’re talking in terms of 360 spins. The number of eyewear retailers spinning their products online is a real eye opener for the Swiftspin Studio team.
By: Swiftspin Limited
An increasing number of glasses retailers are turning to 360 spin photography
An increasing number of glasses retailers are turning to 360 spin photography
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* Glasses
* Eyewear
* Spectacles
* 360
* Photography

* Photography
* Fashion

* Somerset - England

Sept. 17, 2013 - PRLog -- When Swiftspin first started 360 product photography back in 2007 it was the online shoe retailers who embraced the technology with the greatest gusto. The eighteen footwear products on their portfolio page represent just a small proportion of the styles they have photographed over the years and the studio still regularly resembles a high street shoe shop with boxes of shoes and boots piled to the rafters.

Although shoes remain the most popular of products they are asked to display in 360 degrees, there is one product which is showing signs of competing for the coveted top spot… Glasses.

The team have notice a distinct increase in the number of eyewear styles they are being asked to photograph. From the usual prescription glasses to sunglasses, safety glasses and even funky 3d glasses, and it seems the trend is set to continue.

But why are glasses retailers suddenly requesting spinning images? Not only are vision problems corrected by eyeglasses, they are also a fashion accessory and therefore come in many different styles. Similar to those who buy shoes, customers who buy glasses want to see every bit of their potential purchase before they buy. Online glasses retailers, like their shoe counterparts before them, are beginning to recognise that 360 degree spins are the perfect way to show off their product and it may not be very long before consumers expect to be able to spin products every time they want to check out a new style.

There is a huge array of spectacles to choose from and with cheaper prices and ever improving customer service, the online market is growing in both share of sales and number of retailers. A quick check for glasses on Google will provide plenty of choices for retailers. Then a search through those retailers’ websites will present even more choices of frames, from designer styles to value ranges.

As E-Commerce expert Matthew Curry points out in his funny and informative blog post (http://econsultancy.com/uk/blog/5363-buying-glasses-onlin...) about buying glasses online there are certain things customers expect from an online glasses website. One of the most important being clear photography.

With such a huge range of styles stocked by most retailers, you might think that producing spins of each model would be out of the question in terms of cost. That’s where Swiftspin come in. In order to cope with demand and to considerably reduce costs, they have developed two turntable set ups specifically for glasses. One for traditional glasses, the other for sunglasses with mirrored lenses.

They can also offer a number of different spin types. From ones with subtle reflections, ones on a pure white background and ones which seem to float in mid air. A quick glance at the samples on their blog post (http://swiftspin.co.uk/blog/are-glasses-the-new-shoes/) demonstrate how much more detail 360 spins offer over traditional still photography. Plus, with a production system which enables over 120 basic spins to be produced in a single day, there’s certainly no issue with volume.

So can buyers expect to see an increase in 360 glasses spins? Swiftspin certainly think so. But will they ever overtake shoes in the 360 spin charts? Well. That remains to be seen.

The Swiftspin Studio is located just outside the beautiful city of Bath in the UK. 360 degree product photography is a process whereby multiple images are taken of a product as it rotates on a turntable. When viewed in Swiftspin's bespoke software the images become an interactive spinning image.
Email:***@swiftspin.co.uk Email Verified
Phone:0117 986 6328
Tags:Glasses, Eyewear, Spectacles, 360, Photography
Industry:Photography, Fashion
Location:Somerset - England
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