How to Ensure that Your Visitors Will Keep Coming back

KOLKATA, India - Aug. 28, 2013 - PRLog -- Actually, it is the number of e-crowd that keeps visiting your minisite times and again determines if your design has clicked with the audience or not. Repeated visit confirms these people have not only liked the look of your minisite but also developed trust.

Building trust is the most important thing for an entrepreneur to secure a long-lasting relationship with the customers. The job is quite challenging, especially when you have to build trust through your minisite. Let us take a look at a few guidelines that will give certainty that your minisite will be a big hit with the target group of buyers.

Include chat room, forum or shout box into your site

You need to create your website most interactive to give them a feel that they are having a talk with you directly. It provides them with an opportunity to give a piece of their mind about your minisite and also your product and/or service. It is also a suitable platform for them to converse and share their views with other users. This sort of creates buyers’ community and makes it more likely that they will come back.

Do survey and study

Customer satisfaction is the foundation brick of any business. But they can be satisfied only if you know what they like, what they prefer and for that, it is of paramount importance to conduct polls and surveys. Study the survey results; it will help you understand what your target customers actually want from you. It can also help you strategize future business plan based on these surveys.

Conduct quizzes, puzzles and games

The minisites which integrate entertainment factors turn out to be more successful in getting new customers and tying down the old blocks. Your minisite design (http://www.ecoverexpert.com) must have all the makings to give your customers good value for time. For example, Facebook integrates many innovative, interesting and intuitive applications and its popularity has reached a fable-like status within a few couples of years.

Start a blog

Integrate a ‘blog’ section in your website. Also update your blog regularly. Give the visitors food for thought, keep them informed about the latest developments in the niche of your business. The visitors like crispy and informative posts. If they like your blog, they will start making frequent visit to your minisite.

Frequently update your minisite

This establishes credibility of your minisite and your business, on the whole. If you keep it updated from time to time, they will believe there is someone behind the minisite. This creates transparency, which is important to interest the visitors.