What Small Businesses and Start-Ups Should Outsource

GURGAON, India - Aug. 22, 2013 - PRLog -- Despite the rising inflation and tumultuous changes in the global economy, outsourcing remains a cost-efficient solution for small and medium level organizations. For start-ups, outsourcing has often come as a “process” saviour. Small businesses and start-ups are burdened with the pressure of running operation effectively, keeping their under-paid employees happy and new customers engaged and satisfied. Unlike global conglomerates and multinational companies who can delegate their entire operation to their offshore subsidiaries or offshoring partners, small businesses and start-ups have to choose and decide. Retaining the core processes, small businesses can easily and effectively outsource few non-core processes, which has to be selected wisely.

As per internet research and general trends prevalent in outsourcing industry, we found few services that should be and can be outsourced effectively. These services often come with huge CAPEX attached to them and often are only supplementary to core functions.

Infrastructure as a Service: Infrastructure service is counted amongst one of the most widely outsourced services around the world. Infrastructure often includes technology architect to run a process efficiently. Hardware, servers, telephone equipment, internet bandwidth etc. come under the umbrella of infrastructure services. Quite naturally, the cost to house these services or to build an in-house support for them is exorbitant. Moreover, to manage these services dedicated IT staff is also required. To put it in simple terms, for start-ups and small businesses it is absolutely impossible to maintain these services in-house.

Customer Relationship Management (CRM): CRM leverages client and customer relationships. An organization with employee size of 50 and above must use CRM to help them grow their business effectively. A company with sales focus and lead generation activities must utilize CRM facilities to gain leverage in less time.

Cloud Computing: A recent fad in technology that is slowly gaining momentum, and soon will establish itself as the ‘next big thing’. The cloud technology is new and allows businesses to access information from anywhere. The technology although in a working condition undergoes regular updates. In-housing this technology and performing regular checks and updates on it can prove costly. Especially for those organizations that have high dependency on servers and colocation services, cloud computing can do wonders.

Web design and development

Website of a company is like the official spokesperson or the face of the organization. The all over look and feel of the website, choice of font, colour, choice of interface and primarily content speaks volumes about a business. For start-ups and small business, the major source of customer authentication comes from presence of an online site. Building a website or maintaining it might not be the KRA of your company’s employees and hence should be outsourced for a professional result. Luckily, many outsourcing companies also provide after work maintenance support for your website after it goes live.

Social media

For start-ups keeping up the visibility of their business is a major concern. Since a new business idea or start-up cannot be famous in a day, a regular exercise to update and manage the online reputation of a company is required. Major business these days is generated online and it is more than imperative that companies indulge in Online PRwork. Social media strategists working on your project, provided by outsourcing companies help define role of a new company to the general masses. These media strategists create a platform for your users to engage and participate. This, in return, improves customer retention and loyalty.

So there are myriad of things that can be outsourced, but choosing them wisely will ensure that start-ups maximize on their investment and minimize on their losses.

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