Boston Interactive Profiled in Digital Clarity Group’s Guide to Web Content & Customer Experience

BOSTON - Aug. 21, 2013 - PRLog -- Boston Interactive, a digital marketing agency, is pleased to announce inclusion in Digital Clarity Group’s new report, Guide to Service Providers for Web Content and Customer Experience Management. Released earlier this week, this report examines the evolving Customer Experience Management (CEM) landscape and profiles 42 North American agencies with expertise in delivering digital customer experiences.

 

Dr. Tim Walters, Partner and Principal Analyst at DCG, explains the challenges of CEM today stating “Customer experience management is hard, complicated, and new.  Very few organizations have all of the in-house resources necessary to deploy the technologies, formulate the strategies, and optimize the outcomes. Most companies should – and will – turn to external service providers for assistance.”

 

The report aims to help marketing executives understand this challenge and accentuate the importance of partnerships with digital agencies. As a featured service provider, Boston Interactive is noted for its expertise in working with a number of web content management (WCM) platforms and consulting services to advice clients on WCM selections.

 

To receive your version of DCG’s Guide to Service Providers for Web Content and Customer Experience Management, visit our website.

 

About DCG - Digital Clarity Group helps business leaders navigate digital transformation by providing clear, actionable advice across four themes: Consumer Engagement, the Social Enterprise, Innovative Change and Adaptive Technology. The firm provides research, consulting, events and advisory services and provides exclusive perspectives and downloadable Insight Papersat http://digitalclaritygroup.com.

 

About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.

 

 

Press Contact:

 

Boston Interactive

Sara Murray

Marketing Manager

 

617.241.7977