Banner Advertising Tracking Video Released

HIGH WYCOMBE, U.K. - Aug. 5, 2013 - PRLog -- Banner advertising has had something of a resurgence in recent years, as when used properly it can offer an extremely affordable and profitable way to drive traffic to a business website or increase product sales.  However, the main challenge faced by internet marketers and small businesses wanting to use banner advertising is to know which of their banner designs and banner advertising campaigns are producing profitable results, and which are not.   It is only with this type of metric, that banner advertising can be sustainably profitable in the long-term.


Answers 2000’s Click/Counter Tracker is a software solution to this and many other types of online marketing challenges.  Click/Counter Track is an easy to use PHP script ideal for business use, and which can be installed as part of a business’ own website.  Unlike some competing solutions, there are no ongoing monthly fees associated with using the software.  


In the case of banner advertising, Click/Counter Tracker can track the number of impressions and clicks on each banner and each different banner advertising campaign, allowing comparisons to easily made between banner designs and campaigns.    The software not only tracks total clicks/impressions, but also unique clicks/impressions, making it is to (for example) spot click fraud.  Information recorded for each click and impression includes not only the time, but also the visitor’s IP address.  In addition, cookies can also be optionally used.


A special demo video has been created by Answers 2000 and is available at http://www.youtube.com/watch?v=xLOznsMQQz4 .  The video explains the issues relating to banner advertising tracking in more depth, as well as demonstrating how Click/Counter Tracker can be used to collect this kind of crucial business information.




ABOUT CLICK/COUNTER TRACKER


Click/Counter Tracker is a leading PHP Script for tracking advertising links, advertising campaigns, website traffic, split tests and conversion rates.  The easy-to-use software is compatible with most web hosting companies. For more information about Click/Counter Tracker please go to http://www.scriptrocket.com/tsctrack.php