AL & CM Proudly Announces Agreement With Diego 99.3 Fm To Broadcast Alex Lucas A.m. Show!

July 19, 2013 - PRLog -- Salinas, CA, July 18, 2013 — AL & CM Broadcasting,a leading Hispanic Radio Network of U.S. Hispanic stations, today announced that its premier syndicated Morning Show and blockbuster talent, Alex “El Genio” Lucas Morning Show has expanded into San Diego, and this incredibly popular show has been picked up by XOCL 99.3 Diego FM, broadcasting in one of the most important Hispanic markets in the country today.  Alex “El Genio” Lucas is a legendary on-air personality who has won multiple awards throughout his career, including “El Micrófono de Oro,”“Máximo Orgullo Hispano,” “Program Director of the Year,“ and “On Air Personality of the Year!”  

99.3 Diego FM Station officials commented, “The household of Diego 99.3 San Diego, California has a new member!  ‘El Genio Lucas’ arrives to the city to captivate listeners who want to hear something different with a traditional family style and above all very entertaining!  Diego 99.3 is positioned as one of the favorite stations in San Diego and now will offer listeners a morning show with interesting content, promotions, and the music that characterizes Diego.  With over 20 years of experience in radio and a successfully established morning show, El Genio Lucas can be heard Monday through Friday from 4 AM to 10 AM on Diego 99.3 FM.”

Alex Lucas stated, “I am thrilled and excited to be the voice of the new Morning Show on 99.3 Diego FM.  I look forward to hearing fans request their favorite songs.  The phones have been ringing off the hooks, and the people are excited that this show is coming into the market.  I love entertaining people and anticipate interacting with the loyal listeners who make up San Diego’s vibrant and unique community.  The response has been overwhelming, and I’m deeply honored.  The folks at 99.3 Diego FM have been wonderful, and San Diego is a warm-hearted and welcoming city.  It really feels like I’m coming home to my family.”

Carlos Moncada, Chief Executive Officer for AL & CM Broadcasting commented, “We worked on this deal for some time, so it is with great pleasure that we make this announcement about Alex Lucas being syndicated in this strategically important market.  99.3 Diego FM has an outstanding reputation, and has an excellent signal which reaches from its home base in Tijuana, Mexico, to across the entire metro and well beyond for the best advertiser results.  San Diego's proximity to Mexico has created a complex and unique media market, with several of the radio and television stations that broadcast to its residents actually based across the border in Tijuana. The broadcasts are so popular that Nielsen Media Research and Arbitron include the Mexico-based TV and radio stations, respectively, in their ratings, including of course, 99.3 Diego FM!  In the last Census, San Diego’s Hispanic population increased from 27% of the local population to 32%, but Hispanic children enrolled in schools now represent 45% of the student population!  That tells you where the future is going.  Although San Diego is considered the 10^th largest U.S. Hispanic market, as you look at the entire region you can see its full market potential.  An estimated  1.6 million Tijuanan consumers cross the border annually to spend more than $3 billion each year in the market, making the San Diego/Tijuana region the third-largest U.S. Hispanic market and setting the Hispanic population at 56 percent, according to the San Diego Ad Club.  We are glad to be here, and we are truly happy to be able to provide programming of this quality to our valued media partners.”  

AL & CM Broadcastingis proud of these exciting developments and as one of the country’s leading Spanish Language Media Network and Program Syndicate providers, AL & CM is delighted that its blockbuster personality Alex “El Genio” Lucas will now be featured in another important Hispanic market, to super serve the Company’s listeners and advertisers.