Typical Failures in Consultancy Business Branding Revealed

Business Failures Among Consultants Is High As They Fail To Differentiate Themselves
 
Compliance Doctor
Compliance Doctor
LONDON - July 2, 2013 - PRLog -- Many people turn to starting either a consultancy or a start up business providing consulting services in areas that they are familiar with.

More consultancy businesses fail each year because they do not differentiate themselves from their direct and indirect competition, just adding to the melee and background noise of consulting.

This Does Not Have To Happen!

What every consultancy business needs to understand are that there several things contribute to your "brand" and these need to be fed, nurtured and sculpted as you grow and define your offerings to the, very often niche, markets.

Basic facts need to be accepted, and these are

• 1. Branding will occur by default, negative or positive, whether you want it to or not. If you cannot understand this simple truth you will fail and you may as well stop now. To consider this point unimportant will have you turning up in jeans or not worrying that your company letterhead is created by a 7 year old.

• 2. Branding is really about elitism and that you are the solution to the buyer’s condition due to your experience or methodology, above and beyond your peer group. Be careful; many consultants have a specific, discrete and distinct methodology and that has one major drawback in itself – no one cares about it except them.

•  3. Branding increases your value proposition. The better you are recognised, the more differential between you and others and the more unique and representative of what you believe in, the less you will become a commodity or resource.

An email course has been devised in 8 sessions delivered over 6 months from the Specialist Consultant and "Compliance Doctor", Lee Werrell.

Learn More Here http://wp.me/p38NGW-4r with 90 Day Moneyback Guarantee!

In this course Lee shows every candidate not only the keys to becoming a brand but all the other aspects that many consultants fail to address, causing their early business failure, including;

Your Expectations And How To Put Them In Perspective
Your Ten Most Important Success Characteristics
• Tips on Getting investors and financial backing
• Tips on Time Management on Starting Up
• Overview to Consultant Methodologies You Need To Have
• How To Get Paid Up Front
• How To Beat The Call Girl Syndrome
• How To Deal With Gate-keepers
• Negotiation Tactics
• How To Convince Buyers To Buy
• What To Do If They Say No
• How To Re-Kindle Work That Others Leave To Rot
• Marketing your business and You Correctly
• Why Retainers Are Not Time Banking
• Social Media and Social Networking
• Interviewing, Focus Groups and Evaluation Reviews
• How to Complete Successful Proposals
• How To Get New Clients Continually
• How To Measure Your Success
And Much, Much More .....

Learn More Here http://wp.me/p38NGW-4r

Lee Werrell is a consulting professional with over 25 years experience in the financial services industry, including roles at board and senior executive level for a bank, distribution channels including a major IFA. Lee has also advised numerous businesses on Financial Services Authority regulatory issues and developments including how to modify and adapt their strategy and procedures accordingly.

Author of many technical and personal development books, a simple search on Amazon or Smashwords will provide access to his material.

With a range of expertise provided to FTSE 100 institutions and a variety of banks and retail operations, working with governance, risk and compliance functions and has been nominated as a skilled person by the FSA, the UK's previous regulator (now superseded by the FCA).

Lee is Chartered Fellow of the Chartered Institute for Securities & Investment and a Fellow of the Institute for Sales & Marketing Management. He is also a public speaker and talks on compliance and regulatory related issues as well as Social Media within Financial Services.

Lee can be contacted on 0800 689 9689 or through the website at http://www.cei-compliance-limited.co.uk

Lee Werrell provides consulting services to financial services institutions and other consultancies. He is known as the “Compliance Doctor” in the UK.
Learn More Here http://wp.me/p38NGW-4r

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Source:CEI Compliance Limited
Email:***@cei-compliance-limited.co.uk Email Verified
Phone:0800 689 9 689
Tags:Consulting, Email Course, Branding, Product Identification, Consultancy, Start-ups, Business Failure
Industry:Consulting, Services, Regulatroy
Location:London City - London, Greater - England
Subject:Services
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