Natural Skin Care Company Offers Chemical Free Choices

BROOKLYN, N.Y. - June 29, 2013 - PRLog -- American men and women use an inordinate number of personal care products – from moisturizers to sunscreens to wrinkle creams – with potentially unsafe chemical ingredients.

Because the FDA has very little oversight of skin care products, consumers have to be hyper-aware about what they're putting on their skin. Here are some numbers gathered by the Environmental Working Group, a citizen-based research group, that quantifies the state of safety in skin care products we use daily:

- American adults spray, slather or rub on average 12 different cosmetics or personal care products on their skin every day.

- While using these products, they apply on average 168 different ingredients to the skin each day.

- 22 percent of personal care products on the market contain at least one chemical that is linked to cancer.

- Our skin absorbs into the body 60 percent of the makeup, creams and lotions that we apply each day.

Unless consumers are hyper-vigilant about the ingredients contained in the products they put on their skin, there's a pretty likely chance that one or more of their skin care products contains a carcinogenic or cancer-causing ingredient. This is mostly due to the fact that cosmetic companies are responsible for testing product safety themselves.

FDA guidelines state, "Cosmetic firms are solely responsible for substantiating the safety of their ingredients and products before putting them to market." They also state that, "a manufacturer may use any ingredient in the formulation of a cosmetic or lotion provided that the ingredient and the finished cosmetic are safe, the product is properly labeled, and the use of the ingredient does not otherwise cause the cosmetic to be adulterated or mis-branded under the laws that FDA enforces."

These are very loose guidelines and open to all sorts of low standards when it comes to customers health.

Fortunately, for consumers in search of more natural alternatives, Pure & Essential Minerals has taken the guesswork out of choosing the most natural products available. Our selection of ingredients and quality manufacturing standards ensure that its personal care products are made without harmful ingredients.

"We stay away completely from ingredients like parabens, sodium laureth sulfate, ammonia, toluene and formaldehyde," says Sonia Ramirez, manager of Pure & Essential Mineral's safety and standards department. "We actively formulate our products with the most natural ingredients available, and where possible we work towards natural certifications - like EcoCert and the USDA Organic seal for our products," says Ramirez.

The products Pure & Essential Minerals offers, such as the Dead Sea Mud Mask (http://www.amazon.com/Dead-Sea-Mud-Face-Mask/dp/B00C8YCFU4/), are made with the highest quality organic and natural ingredients that are completely beneficial for the skin. From organic essential oils to bio-dynamically grown herbs, and nutrients from the sea, these ingredients are individually and carefully selected for their ability to heal and nurture the skin naturally.

"We know that many of our customers don't always have the time to read every label to ensure they're getting the most natural and effective ingredients available," says Ramirez. "That's why we are there - to offer guidance and trusted daily skin care products."

Seekers of more natural cosmetics and skin care alternatives can now try these facial masks (http://www.amazon.com/Dead-Sea-Mud-Face-Mask/dp/B00C8YCFU4/) and experience the difference that completely natural skin care offers. The benefits will reveal a complexion that is soft, supple and glowing.

To find out more about the Dead Sea Mud Mask visit Pure & Essential Minerals web site: http://puressmin.com/ or watch the video below:

http://www.youtube.com/watch?v=bmVpLe40XJQ