NABCA Releases Control States Nine-Liter Spirits Sales for April

ALEXANDRIA, Va. - June 26, 2013 - PRLog -- During April, nine-liter spirits case sales in the control states were up 3.3% compared to same month last year sales. Rolling-twelve month reported volumes grew at 3.2%, up from March’s 3.0%. Alabama, Idaho, Iowa, Maine, Mississippi, Montana, North Carolina, Ohio, Oregon, Virginia, Vermont, West Virginia, and Wyoming reported monthly growth rates exceeding their twelve month trends.

Control state spirits shelf dollars were up 5.9% during April while trending at 6.1% during the past twelve months. Alabama, Iowa, Idaho, Maine, Mississippi, Montana, Ohio, Oregon, Virginia, Vermont, West Virginia, and Wyoming reported growth rates exceeding their twelve month trends.

Price/Mix for April dropped to 2.6% from March’s 3.2%.

During April, Irish Whiskey, with 0.8% share of the control states spirits market, was the fastest growing category with 18.5% growth reported and a twelve month growth trend of 18.1%. Vodka, with 34% share, grew during the same periods at 2.9% and 4.4%. During April, Canadian Whiskey, Cordials, Domestic Whiskey, Gin, Irish Whiskey, Neutral Grain Spirits, and Tequila grew at rates that exceeded their twelve-month trends.

April’s nine-liter wine case sales growth rate fell 1.4%. Pennsylvania, New Hampshire, Utah, Mississippi, Montgomery County Maryland, and Wyoming reported -3.9%, 0.5%, 2.5%, 3.2%, -0.1%, and 13.1%, respectively. April’s rolling-twelve month wine volume growth, 5.0%, nearly mirrored March’s 5.1%.

Definitions:
* Rolling 12 month volumes -- the amount of sales increased/decreased over the past 12 month period.

* Spirits -- another term for liquor.