HomeZada is a Top Innovative Real Estate Technology Company at Realogy FWD Innovation Summit

EL DORADO HILLS, Calif. - June 25, 2013 - PRLog -- HomeZada was selected by a distinguished panel of Realogy executives as one of the top 3 innovative real estate technology companies at their recent FWD Innovation Summit.  HomeZada was among 15 companies selected out of 100 applicants to present to an audience of over 150 executives and brokers with Realogy.  The event was focused on showcasing the latest innovative technology solutions to Realogy’s various franchise networks and the company owned residential real estate brokerages.

The real estate industry suffers from a customer loyalty challenge and spending over $434 million dollars a year on closing gifts that don’t provide the homeowner any value in actually maintaining, improving, and managing their largest asset.   HomeZada solves both problems by providing a consumer web portal for homeowners to manage a digital home profile and a real estate lifecycle marketing solution for agents and brokers to extend their value and brand long after the transaction.

“Consumers need solutions to manage their home maintenance, home remodeling and home inventory to preserve and increase the value of their home,” said Elizabeth Dodson, co-founder of HomeZada.  “HomeZada Professional allows agents and brokers to provide this home management solution, improve their position as a trusted advisor, and to extend their brand building a loyal set of customers.”

Agents and Brokers can learn more about HomeZada Professional at http://www.homezada.com/pro.html .  Homeowners can learn more about the consumer version at http://www.homezada.com/index.html.  For more information at the Realogy FWD Innovation Summit, visit http://www.realogyfwd.com

ABOUT HOMEZADA
HomeZada is a secure, online portal for homeowners to manage the information about their home while providing a homeowner client service and marketing solution for the real estate, home builder, insurance, and service provider industries.  The cloud based solution helps homeowners organize, manage, and maintain their home while providing professionals the ability to improve their service and build long term customer loyalty for increased retention and referrals.

ABOUT REALOGY
Realogy Holdings Corp.  is a global leader in residential real estate franchising with company-owned residential real estate brokerage operations doing business under its franchise systems as well as relocation and title and settlement services.  Realogy's brands and business units include Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, The Corcoran Group®, ERA®, Sotheby's International Realty®, NRT LLC, Cartus and Title Resource Group.

Collectively, Realogy's franchise system members operate approximately 13,600 offices with 238,900 independent sales associates doing business in 102 countries around the world. In 2012, Realogy was involved, either through its franchise operations or its company-owned brokerages, in approximately 26% of all existing homesale transaction volume (sides times average price) for domestic transactions involving a real estate brokerage firm.

Elizabeth Dodson
916-467-8007
edodson@homezada.com