It’s Here: Parfait Expanded Cup Sizing for Autumn!

June 14, 2013 - PRLog -- Due to high customer demand, leading full bust lingerie brand Parfait is thrilled to announce expanded cup sizing for the Autumn. The best-selling Charlotte Padded Bra, Sophia Wire Bra and ever-popular Alexis Babydoll will be available up to K cup beginning this August at retailers worldwide.

Leading the cup size expansion is Parfait all-time favourite Charlotte, a style that launched with Parfait’s initial debut back in Fall 2010.  The Charlotte Padded Bra will be available up to K cup in Peach/Black, Red/Black, Dusty Rose and brand new colourway Wild Pink, while the best-selling Alexis Babydoll expands in Ivory and Black. Rounding out the roster is newer style Sophia, whose Wire Bra will be available up to K cup in Black, Pearl White and European Nude.

“We have heard and listened to the growing feedback from our dedicated fanbase for expanding sizing, and are so pleased to be able to meet their wishes after extensive research, development and fit testing. As a brand committed to providing full bust women worldwide the best in quality, fit and style, we couldn’t be happier to announce that expanded cup sizes are here!” Keng Zhang, President, Parfait by Affinitas

Stay tuned, Parfait plans on rolling out additional styles in expanded sizes in future seasons.

About Parfait www.affinitasintimates.com

Sized 30D–40G, Parfait presents a collection of affordable luxury, fashion-forward lingerie dedicated to the full bust woman. The line presents a modern idea of femininity, refining the concept to one of elegance and sophistication. Dedicated to fit and innovative styling, Parfait collections are designed in both fit and silhouette to beautifully embrace and enhance (not bury and conceal!) full-busted women’s curves. The Parfait woman is independent and confident, fashion forward and discerning. She pays utmost attention to fit in her lingerie and wishes for stylish, comfortable, quality pieces at prices that won’t break the bank. A celebrity fave, Parfait collections have been worn by top actresses & performers from around the world, including Sofia Vergara, Gabrielle Union, Alicia Silverstone, British soul singer Lianne La Havas, UK reality stars Billie and Sam Faiers of TOWIE (The Only Way is Essex) and more. Shot in a Parfait bra on the cover of Allure magazine September 2012, Vergara is quoted saying: "When I find a bra that works for me..." Parfait collections are available at numerous speciality, boutique & e-commerce stores throughout the U.S., Canada, UK, Europe and the globe.