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Follow on Google News | Alzheimer's Association, Orange County Partners With HKA To Provide Public Relations ServicesAlzheimer's Association, Orange County, has selected HKA, Inc. Marketing Communications to provide PR services to bring greater awareness of its services to individuals and families suffering from the devastating impact of Alzheimer's Disease.
By: HKA, Inc. “The Alzheimer’s Association has become a tremendous resource in our community, building awareness and serving individuals with Alzheimer’s and their families as they cope with the effects of this devastating disease. Today, the organization’ HKA’s integrated communications program will focus on increasing county-wide awareness of services and programs, such as the 24-hour helpline, as well as events including regional Walks to End Alzheimer’s. The agency also will leverage the Alzheimer’s Association’ “All of us at Alzheimer’s Association, Orange County are pleased to expand our communications program by hiring two professional organizations to work closely with our in-house marketing team,” said the chapter’s Chief Executive Officer Jim McAleer. “HKA is a long-time, well-respected player in the Orange County public relations arena and we are looking forward to leveraging the firm’s media know-how and strong community and corporate connections as we work together in the coming year.” HKA will be joined on the marketing and communications team by Costa Mesa-based Idea Hall (http://ideahall.com/ About HKA, Inc. Marketing Communications HKA, Inc., an award-winning public relations agency based in Tustin, Calif., has garnered a reputation for excellence from clients, vendor partners and the media, and has achieved a significant track record since 1984. Founded by former journalist Hilary Kaye, HKA instills professionalism and integrity into every campaign, project and client relationship, successfully enabling agency partners to leverage marketing and communications strategies to support critical business objectives. HKA clients enjoy the experience and collaborative resources of a larger PR agency, coupled with the customization and superb attention of smaller firms. HKA’s “best of both worlds” approach is used by publicly held, private and nonprofit organizations in a wide variety of industries. For more information: About Alzheimer’s Association, Orange County Chapter The Alzheimer's Association is the world’s leading voluntary health organization focused on the care, support and research of Alzheimer’s disease, a type of dementia that causes memory loss and problems with thinking and behavior. Its mission is to eliminate Alzheimer’s through the advancement of research, to provide and enhance care and support for all affected and to reduce the risk of dementia through the promotion of brain health. Since 1982, Alzheimer’s Association, Orange County Chapter has been providing programs and services, free of charge, to Orange County residents with Alzheimer’s and related disorders, their families, caregivers, and the community. Individuals with questions and concerns about memory loss are encouraged to call the 24/7 Helpline at 800.272.3900 or visit www.alz.org. Alzheimer’s Facts (source: Alzheimer’s Association) 5.2 million Americans live with Alzheimer’s By 2050, that number could triple Every 68 seconds someone develops Alzheimer’s This year, Alzheimer’s will cost the U.S. $203 billion By 2050, that amount is expected to rise to $1.2 trillion In California, Alzheimer’s is the 5th leading cause of death In Orange County, Alzheimer’s is the 4th leading cause of death In Orange County, 83,000 residents have Alzheimer’s, or related dementia, or are at immediate risk End
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