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Follow on Google News | Capitol Seminars' next “Learn to Lobby more effectively” courses set for June 6-7 in SacramentoVeteran lobbyist Ray LeBov's introductory and advanced “Lobbying 101 / 201” courses offer real-world insights into legislative process, best practices for effective advocacy on the legislative, budget, regulatory agency and administration fronts
By: Capitol Seminars “Demand for our seminars continues to grow,” says Capitol Seminars founder and presenter Ray LeBov, “because the challenges of being an effective governmental advocate continue to grow. “Not only does a lobbyist need to keep up with the sheer volume of bills introduced in each session, but we’re now just beginning to see how the dynamics of the Legislature are changing. The 2013 session began with a record turnover of 47 seats, and a supermajority for the first time in many years. “In addition to lobbying individual bills," adds LeBov, "an advocate must track the budget process, gauge which way the wind is blowing in the governor’s office, anticipate the regulatory response to new legislation, and develop media strategies to support his or her work.“ In the “Lobbying 201” course, LeBov is joined by subject matter experts in the budget process, lobbying the administration, media relations, and regulatory agency advocacy, an area often overlooked by even the most experienced lobbyists. “Effective advocacy is not limited to trying to influence the legislative process,” says LeBov. “A lobbyist needs the skills and resources to function concurrently in all these other areas as well.” The “Lobbying 101” course provides an introduction to the California legislative process and best practices for effective advocacy, embellished by LeBov’s real-world insights from 38 years of working in and around the California Legislature. “One of the basic principles we teach is that legislative advocates can best serve their clients’ interests by building relationships with legislators and their staffs and becoming a trusted and valuable resource for them,” says LeBov. Capitol Seminars offers professional development opportunities not only to new and experienced lobbyists and their support staff, but companies that engage lobbyists; law firms; trade and professional associations; “We recognize that there are many veteran lobbyists who have either taken our courses or otherwise fully understand the basics,” says LeBov. “They can help friends and colleagues by referring them to us, and by sending their junior staff. Some of our clients send all their new staffers to our seminars as part of their initial training.” Since its founding, Capitol Seminars has hosted more than 1500 enrollees in its introductory and advanced courses. Cost of the seminars is $250 each. For more information or to enroll, visit http://www.capitolseminars.net or telephone 916-442-5009. Capitol Seminars also offers customized on-site training for public agencies, companies and membership associations interested in a convenient, cost-effective means of training larger numbers of members or staff all at once. These training sessions can also be delivered over the web for organizations whose personnel are based in multiple locations. About Ray LeBov Capitol Seminars founder and presenter Ray LeBov is a veteran of 38 years working in and around the California Legislature, including 17 years as counsel to various Senate and Assembly Committees. He also served for 13 years as the Director of the Office of Governmental Affairs of the California Judicial Council. In that capacity Mr. LeBov was the chief lobbyist for the state court system. After leaving state service, Mr. LeBov founded Ray LeBov and Associates, a leading California contract lobbying and consulting organization and the parent company of Capitol Seminars. About Ray LeBov and Associates Ray LeBov and Associates, based in Sacramento, offers customized, on-site training in the legislative process and governmental advocacy; strategic and tactical consulting and coaching in lobbying the California legislature and regulatory agencies; consulting in recruiting and training staff; and governmental advocacy for a limited number of clients. Media contact: Michael O’Daniel We Build Winners 888-327-1401 mod@webuildwinners.com Capitol Seminars explains the California legislative process and teaches how to lobby the California Legislature through its Lobbying 101 (introductory) End
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