Free Tool Reveals The True Value Of Your Domain Name

WEST PALM BEACH, Fla. - May 2, 2013 - PRLog -- Everyone is looking to cut corners and save and yet get the best bang for their buck in their personal shopping experiences and in their business says Scott Alliy an Internet marketing and Domain name industry expert.

When it comes to doing business online however there are some things you just can't cheap out on.  Your domain name is one of those things says Scott who knows the tru value of a good domain name by virtue of the successes and failures he has had during the development of over 150 online websites in his 18 year internet career.

According to Scott who owns multiple successful and profitable online businesses including his latest business development project KetMo.com a brand and image solutions provider "Your either going to pay for a great domain name or your going to pay for not having one".

Any business owner that has ever advertised using pay per click, or social media channels, or that has paid an SEO consultant, or who has sat by as their competition bought the domain name they wanted and watched their competitons business grow and bypass their own business simply cannot dispute the facts.

The reason that most business owners shy away from owning a great highly specific and memorable and meaningful domain names is that they are uneducated to the value of a great domain name and the many business benefits and yes cost savings owning a great domain name or names provides.

So what is the true value of a domain name is a question that Scott gets alot from business owners and perspective domain buyers.  In response he and his team of domain name and IM experts have compiled a domain name valuation whitepaper that is located at http://www.ecominvestments.com/domain-valuation/index.php?domain=usasalesjobs.com&id=140

Using the domain name they own USASalesJobs.com for the above example a perspective buyer should consider three key factors for measuring the true value of this or any domain name they are interested in buying.

Advertising and Marketing Costs

What would it cost the company to attract highly qualified website visitors aka traffic to their site if they did not own a highly specific domain name that prospects could type directly into their browser and easily remember and share?  

To illustrate the importance of this measurement tool Scott reveals that the for sale page for the domain name USASalesJobs.com has had almost 6000 visitors.  At an average cost per click of $5.00 a business owner could spend $500 a day to receive 100 visitors to their site and according to his research a business could spend around $1.80 per click for visitors to reach them using the generic keyword search term jobs.

As you can tell from the above example not owning a premium brand domain name related to yoru business product or service that could attract quality visitors and therefore having to use alternate advertising to attract visitors could get real expensive in a matter of days weeks or months. Not to mentiuon the rent vs. ownership element whereby money you spend on advertising is lost but money you spend on domain names becomes an investment in a business asset that can be used and sold.

The second domain valuation measuremant is percentage of project revenue.  In other words says Scott a good domain name that brings free continuous qualified traffic to your doorstep and is a useable and sellable asset certainly has a value that he and his staff claim amounts to 10% of 5 years sales.  Using this example a business that generates 100k per year should budget 50,000 for a good domain name.  

The third and final domain valuation measurement factor is historical sales.  While this number may fluctuate with market conditions historical sales can be a reliable way to make sure you are paying fair price and that the domain seller is getting fair market value for their domain name.

About KetMo.com

KetMo.com is a digital brand and image solutions provider offering free tools for domain name buyer sellers and investors.  By visiting http://www.Ketmo.com domain buyers sellers and investors can list, manage, search, find, connect, communicate, and negotiate domain name transactions using secure payment channels and with the confidence of understanding the true value of the domain names that they are buying or selling.