HEART UK supports new Dole healthy snack range

LONDON - April 22, 2013 - PRLog -- The Dole Live Right range, which will be available in store from mid-April, will include Mini Crunch single portions of  nut and fruit  clusters and larger Crunch bags containing delicious nuts/nut, fruit and seed combinations. The range also includes nut, fruit and seed Trio Bars, as well as nut, fruit and cereal  Rice Stix, meeting the increasing demand for simple, heart-healthy and tasty convenient snacking options.

HEART UK Dietician, Linda Main, said: “We are confident in our decision to support Dole Live Right snacks which are packed full of nuts which are rich in heart-healthy unsaturated fats. Replacing foods that contain large amounts of saturated fats with foods that are high in healthier unsaturated fats has been shown to help maintain normal cholesterol levels”

“Dried fruit, nuts and seeds are a great alternative to crisps or sweets and are rich in fibre, vitamins and minerals so making them a better alternative to high-fat fast foods that don’t fill you up or provide great nutrition.

“HEART UK is passionate about helping people with raised cholesterol, which can affect people of all ages and all shapes and sizes. The public are taking their health more seriously now and while an active lifestyle is an important element of heart health, making small changes to your diet can go a long way to helping to lower cholesterol.”

Many people are unaware of the types of foods that could actually help them reduce their cholesterol levels and ultimately help them reduce their risk of a future heart attack.

The Dole Live Right range is made up of natural nuts, fruits and seeds and will launch with four different products, each with at least three flavour variants. The range will be available from April in the healthy snacking aisle of Tesco.

NOTES TO EDITORS

HEART UK was formed in 2002 following a merger of The Family Heart Association (FHA) and the British Hyperlipidaemia Association (BHA).

HEART UK - The Cholesterol Charity - promotes healthy hearts and better lives by:
·         helping and supporting individuals, families and health professionals to understand and control cholesterol conditions and other heart risks
·         promoting education and research to improve identification, prevention, treatment and care of cholesterol and lipid conditions
·         working in partnership with government, the NHS, industry and other charities
·         promoting best practice in addressing inherited and non-inherited cholesterol conditions

Six out of 10 adults in the UK have raised cholesterol. Over 120,000 people in Britain have a form of inherited high cholesterol called Familial Hypercholesterolaemia (FH) which can cause premature death as those as young as 30 – and only 15% of those with the condition are known.

About DOLE
Dole is now the world’s largest producer and marketer of high quality fresh fruit and vegetables.
The DOLE name is known and trusted by millions of people around the world for product quality, taste and goodness, contributing to your health and wellbeing. The Dole Live Right range is made from natural ingredients with no added colours or preservatives; high in fibre and protein, the products are gluten free and suitable to vegans. For more information, visit www.dole.co.uk

For media inquiries please contact:
David Alexander, Calacus PR on 07802-412424 or david.alexander@calacus.com OR
Kourtney Shaw, Calacus PR on 07731-769269 or kourtney.shaw@calacus.com OR
Gemma Mejer, Calacus PR on 07730-766195 or gemma.mejer@calacus.com

People wishing to find out more about FH should contact: HEART UK on the helpline - 0845 450 5988, or visit www.heartuk.org.uk