What makes a good Business Video?

April 20, 2013 - PRLog -- How to make a good business video really should start with your Corporate or Company script. Think how, what, when, where and why always with your target market audience, research findings and knowledge of your consumer[s] and mix this into your video production.

Planning and Writing the Video Script

There are many video production formats for writing a great video script online but nothing beats KISS: Keep, It, Simple & Sweet. The reason for this are most consumers online are fully aware of how to Google search and obtain reviews or price comparisons. So when a Consumer takes the time to watch your video your video needs to concentrate on:

• Your USP - your unique selling points of your brand, product, service or company
• Your S.W.O.T - Strengths, Weaknesses, Opportunities and Threats
• Your professionalism
• Benefits
• Customer Service - testimonials, satisfied customers
• Website URL
• The Team
• Showcase - photo's etc
• Price
• Savings
• Location
• Values & Culture - what do you stand for?
• Charity
• Refund Guarantee
• Call to action

Production Tips

• Keep it within 30, 60 or within 3-5 mins max
• Use HD - High Definition
• Cover as many angles as possible
• Use zoom professionally
• Add music professionally
• Think of your best feature room, walls, color or colour's
• Make use of management, staff & employees
• Edit, edit, edit, edit
• Use correct lighting

If you cover most of the above you will be well on your way to a great video script. For production tips please go here: http://www.infogurushop.com/how-to-best-shoot-your-business-video/

Have a great day.