What Are the Essential Criteria to Create Best Web Banners

KOLKATA, India - April 18, 2013 - PRLog -- Banner advertisement on website is a good way to improve conversion rate. If the banner is made to perfection, it can allure the clients to purchase more of your products and services. However, just spending for banner ad is not enough to ensure success.  
Almost all of us have knowledge about newspaper, magazine and flyer advertisements. Web banners ( http://design4banners.com/service.html) are a fresh idea and you might have no knowledge about it. A web banner is the online edition of conventional banner used for ad purpose. The banners on website have a wider reach and so can drive more customers to your business brand.

Due to easy internet access, web banners have become the most effective way to market your products. It is sort of seeing the ad on newspaper or tele media; however, effect is much wider and powerful. If your web banners are designed engaging, it will impress those seeing the advertisement. The effect is more immediate and that will show in your sales’ chart.

Tips on Making an Attractive Web Banner

You must have your target audience in mind while designing web banners. It is also critical to design the web banner consistent with your website and content details.

Simplicity rules the web. The e-visitors need to-the-point information. A gentle-on-eye look is what captivates them. So don’t make your banner so colorful that it drives away the customers instead of inviting them. Some are tempted to include the flashy blinking graphics or texts. Those are irritating and drive away the customers’ attention which you won’t like at all. Overdoing on design front will make your web banners cheap and you will ultimately lose your potential customers and – let’s predict a little more – your estimated sales figure.

You need to concentrate more on two dimensions of the best banner ads – color palette and punch lines to enthrall your target audience. Always make it sure that your web banner caters to the needs of your potential customer group. Your effort will make a positive impact on the audience. Another most effective way to increase sales is integration of Google Ad sense. Some tips are summed up here to guide you in making a powerful web banner:

Focus on more call-to-action theme

·         Don’t use a big punch line; it will be a downer for the e-buyers.

·         Your banner ad must contain the company logo as well as URL.

·         Stick to simple design because that helps in quick loading of web banner.

·         ‘Limited offers, be quick’ – such lines create a sense of immediacy and inspire the buyers to hurry up.

·         Restricted use of animations and pop-up attracts the viewers.