What You Should Do to Increase Conversion Rate through Minisite Design

KOLKATA, India - April 18, 2013 - PRLog -- A minisite is designed to promote only one product/service or two whereas in a normal website, you can get a complete profile of multiple products. So, depending on how many product you want to promote, you need to decide between a ministie design and a big website.

What is the technical purpose of making a minisite? Let us put them down as follows:

·        To drive more traffic to your website

·        To increase sale by creating awareness

·        To promote other affiliate or advertising links

A good minisite should have a simple yet engaging layout to ensure that the e-visitors’ attention is not distracted by gaudy design or play of colors. If the users are distracted, then it will be a downer for your product promotion and just a waste of time as well as money.

A minisite design (http://www.ecoverexpert.com/minisite-design-template.html) is meant to enhance conversion rate. Getting traffic is not enough for your web success; you need to convert them into frequent buyers. This is not an easy job and you have to remember some essential factors in mind. A website should be made inviting, informative and communicative to reach the maximum number of visitors. Let us now have a look at those to make it sure that you are creating an attractive design for your minisite.

Consider Video Presentation

This is an advanced strategy to grab maximum number of eyeballs. As people relate more to visual delight, so the audience will pause a few minutes and stay on your minisite to take a tour of the same. This is a more effective version of communication with your prospective buyers’ group. Truly speaking, the visitors are more interested in video instead of going through the words on your site. If they are impressed with your presentation, you can surely expect positive feedbacks through improved sales chart. .

Use Attractive Graphics

It is a good means to please your potential customers. Truly speaking, it is a cost-effective choice as compared to what you have to pay a web copy writer for writing a few lines. The catchy taglines and product description are important but you can replace chunk of lines with some impressive graphics to captivate the visitors to your minisite template.

Good Web Copy is Important
Graphics create magic but words are powerful too. Everything from a catchy tagline to a compelling storyline gives a reason to the customers to sign up for purchase. Your information should be crispy and concise to complement your web goal.