Sarasota Product Marketing Company Builds Its Sales Presence

SARASOTA, Fla. - April 16, 2013 - PRLog -- SARASOTA, FL: A Sarasota, FL company that launches new products into the market has been building a national sales presence through hiring and contracts.

The company, redhot international™ announced today that Michelle Lipford joined the team as national accounts manager. Her extensive background in health and beauty, makeup artistry and sales for global investments provides a diversification vehicle to complement the sales team. She has represented diamond companies, refined and crude oils and international real estate development for residential and commercial properties, from Europe to Miami.

Principals extended across areas including public and private equity, mergers and acquisitions, corporate restructurings and financial commodities advisory sustaining market leadership. Her extensive industry and product expertise creatively structures transactions between agents, principals and customers. From conception to completion, her goal is to meticulously execute innovative ideas and successfully bring all the elements together to the consumer market. She is continuing to build and foster relationships with key consumer products retailers throughout the globe.

Lipford has also been involved locally through charity organizations including the Woman's Club through philanthropic and social chair positions. She also worked with detectives and the human trafficking task force as an advocate to help combat this illegal activity.

The company, redhot, has positioned itself as a nationwide leader in bringing new products to market. Inventors submit their ideas that are evaluated on their potential impact in the marketplace. redhot has the manufacturing, distribution, marketing and retail capabilities to launch new products to become household items. Currently the company is building a presence in the retail market through contracts with some of the largest brokers and distributors in the U.S. More information is available at www.redhotinternational.com.

Big Cat Love was formed this year as a redhot company to continue the Muscle Madness rock party, now in its 18th year. The concert this year on July 6 will be held on the Robarts Arena grounds, Sarasota, with headliner bands Saliva, Candlebox and Mad Margritt. The tradition for Muscle Madness will continue with circus performances during the concerts on the site of the old Ringling Winter home. Visit www.bigcatlove.com for more information.