Social Media Cyber Bullying - Social Network Sites a Common Weapon

SACRAMENTO, Calif. - April 15, 2013 - PRLog -- Cyber bullying is a topic on the minds of most parents with Internet-using youngsters.  That’s just about all parents, by the way - 95% of all teens age 12-17 are now online.  But online harassment doesn’t just affect kids and teens.  A recent study in the UK found that 8 out of 10 workers surveyed at several UK universities had been harassed online in the last six months (most commonly being humiliated, ignored or gossiped about online).  Many researchers suggest a link between the relative anonymity of comments posted online as well as the lack of social cues inherent in non-visual communication with a rise in cyber bullying on social media networks.

According to research compiled by the non-profit organization Pew Internet (http://pewinternet.org), participation in social media networks like Facebook and Twitter is greater than ever.  A whopping 80% of internet users aged 12-17, 83% of internet-using young adults (age 18-29) and 77% of internet users age 30-49 use social networking sites.  While the majority of social media users report that “people are mostly kind” on social media (85% of social network using adults and 69% of teens aged 12-17), more teens report unfriendly experiences.  When polled by Pew Internet Project researchers, 5% of adults reported people are mostly unkind vs. 20% of teens.  

Among social media using teens, 88% have seen someone be mean or cruel to another person on a social media site.  Of those, 90% of teens who witnessed online cruelty say they have ignored it, 35% reporting that they do so frequently.

Many studies have shown that anonymity increases the likelihood that people will behave badly.  A famous 1950s experiment by Yale professor Robert Milgram instructed study participants deliver supposedly increasingly painful electric shocks to “students” (actually actors) when they answered memory questions incorrectly.  The study was meant to show that everyday people can be influenced to bad behavior when instructed to do so by someone in a position of authority.  What it also showed is that those that couldn’t see victims were more likely to give potentially lethal doses of electric shock.

This science can be applied to online interactions.  Even people who know each other are more inclined to be rude, hurtful or thoughtless when they aren’t face-to-face.  In an interview with Health magazine, Lenox Hill Hospital’s clinical psychologist Alan Manevitz, M.D. explained, “There’s a freedom of speech without a fear of consequences.” (http://news.health.com/2012/08/02/troll-psychology-mean-internet/).  It doesn’t help that humans usually respond to visual cues like body language, gestures and facial expressions as well as tone of voice when placing comments in context.  This can lead to online comments being read and interpreted as more aggressive or threatening than intended and cause recipients to respond in kind.

One in four teens reports they are “cell-mostly” internet users, using a phone to access the internet more often than a standard computer.  Internet use on mobile handheld devices increases the likelihood your teen may become involved in cyber bullying.  When there was only one portal to the internet – the family computer – it was easier for parents to monitor their kid’s online activities.  Not only could parents more readily observe where their kid was spending his time online, they could watch for signs their child was being harassed and more easily ensure that their teen wasn’t participating in treating others poorly.  Mobile devices allow teens to be more often online unsupervised.

There’s also a certain “pack mentality” to social media interactions.  A surprising 21% of social media-using teens admitted to joining in when they witnessed online cruelty.  All of this can make Facebook and Twitter a potentially dangerous place for those with shaky self-esteem (you know, just about every teenager) or frankly anyone without a very thick skin.

Luckily, the structure of Facebook at least ties comments to a poster’s profile which removes some of the anonymity.  Publicly acknowledging harassment is often all it takes to cause a bully or someone making unkind comments to back off.  The psychological drive behind a bully is often a desire to feel power over a potential victim.  Politely but firmly telling them to back off is an important first step.

However, before you respond with anger to a comment or status update posted online, take a breather.  Try to imagine yourself in a room with the person and what it would feel like to say it to their face.  If that scenario makes you uncomfortable, better wait until you’re calm and reply with grace.

Finally, I know we’ve said it before (ok, a lot), but talk to your kids about their social media experiences.  Set rules about when they can use social media and under what terms, make sure that they limit their interactions to only close friends and family, and monitor their account privacy settings to ensure that they don’t get in over their heads.  

Andrea Eldridge is CEO and co-founder of Nerds On Call, an on-site computer and laptop repair service (http://www.callnerds.com/) for consumers and businesses. Andrea is the writer of two weekly columns, Nerd Chick Adventures in The Record Searchlight, and Computer Nerds On Call, a nationally syndicated column for the Scripps-Howard News Service.  She regularly appears on ABC, NBC, FOX, and CBS on shows such as Good Day Sacramento, Good Morning Arizona and MORE Good Day Portland, offering viewers easy tips on technology, Internet lifestyle, and gadgets.  Andrea recently has begun working with Demand Media to produce content for eHow.com and has written a book for them Smartphone101: Integrating your iPhone into a Windows World. Andrea is available for Q & A’s, expert tech quotes and will appear on your show, call today! See Andrea in action at www.callnerds.com/andrea.

About Nerds On Call

Established in a spare room in Redding, Calif., in March 2004, Nerds On Call offers on-site computer and laptop repair services to consumers and businesses. Nerds On Call provides trouble-shooting for PCs and Macs, home and office networks, printers, iPods® and MP3 players, handheld devices and cell phones, home theaters and game systems, and virtually every other form of digital entertainment.  In 2009, 2010, & 2011 the company was named to Inc. magazine’s list of 5000 fastest growing private companies. With 15 locations across California, Oregon, Washington, & Arizona Nerds On Call serves more than 40,000 satisfied customers per year. For more information, visit www.callnerds.com  or call 1-800-919-NERD.