How can business act on new trends?

April 3, 2013 - PRLog -- Award winning integrated agency theblueballroom (www.theblueballroom.com) has launched a new approach to helping businesses understand and act on new industry trends. With thefuturestory platform (online and events) the agency aims to help businesses decipher current trends and apply them in practical and strategic terms to their company.  

Launching with an inaugural event at RADA, London on 30th April, thefuturestory will offer insights to delegates, as well as the chance to thrash out a burning business issue with leading thinkers on particular subjects during high value consultancy sessions. This approach will allow those attending to leave with the beginning of their business’s future story – not just more information.

Sheila Parry, MD of theblueballroom describes what led her to create thefuturestory: “The landscape for business shifts every day. Creating a path through this minefield of change, guiding hundreds if not thousands of people behind a vision, forecasting and reforecasting changing customer needs, establishing a voice in a crowded media landscape, maintaining a focus on delivery and yet planning for a challenging future ...

You have to ask - how are industry leaders coping with the multiple insights and the constantly growing volume of data? And, most importantly, how can any of them ever work out what to do about it? This is where thefuturestory comes in, which we hope will help.”

Olivia Solon, tech trends commentator, will set the ball rolling with an inspiring overview of where we are now and what we will see in the years ahead.

Jacqui Taylor, advisor to the cabinet office on Big Data, will run a session with delegates on getting to grips with this hot topic.

Euan Semple, expert in employee collaboration for innovation, will work with delegates on how they can improve their success by encouraging new ways of working.

Guy Stephens, latterly of Cap Gemini (Burberry fame) and now at IBM will look at what it takes to make your business truly social.

Christina Fee (BBC, Easyjet, now consultant to eBay) will help delegates understand how, if they tap into the way women work, they can gain a competitive advantage.

Delegates can find out more at www.theblueballroom.com/thefuturestory, by following #thefuturestory, or watching our film here http://youtu.be/CRndsHh7S2M



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