Follow on Google News News By Tag Industry News News By Location Country(s) Industry News
Follow on Google News | Waterproofing company takes the Nike+ FuelBand underwaterWaterfi has waterproofed the popular Nike+ FuelBand. Now swimmers, surfers, and divers can join the NikeFuel competition.
By: Waterfi The original Nike+ FuelBand was launched in February of 2012 to a large consumer demand and in turn, a short supply. A part of the wave of fitness quantifying trackers released in the last couple years, the Nike+ FuelBand separates itself from the pack by offering consumers measurement of their Nike Fuel score. The Fuel score is a clever idea from Nike that interprets movement in light of each persons unique body type, providing an easy way for friends to compare and compete regardless of physical build. Waterfi, a company specializing in waterproofing normal, everyday gadgets such as Apple's iPod Shuffle and iPod Nano, saw the “water-resistant” The waterproofing process used by Waterfi is very unique and guarded. The devices are fully protected by a Dual Layer of Waterproofing. The first layer is a rubbery compound that fills all the nooks and crannies of the inside of the device, surrounding the electrical innards in a watertight cushion. The second layer is then applied to guard against corrosion and provide additional insulation of the electronics up to 40,000 volts. Since 2010, Waterfi has been working to bring people all around the world their favorite electronic gadgets underwater. The company's stated mission: to create waterproof electronics that enable active people to improve sport performance and make exercising more enjoyable. Waterfi began when the founder, Royce Nicholas, created a unique waterproofing solution for the iPod shuffle from Apple. Royce showed it to some friends and began offering it online at various e-commerce sites. The feedback he received for that initial waterproof iPod was extremely positive. The ability to combine beloved gadgets with water activities was described by some as “addictive and compelling.” As more and more people have discovered Waterfi waterproof electronics, more and more people have found themselves joining Royce. What started as 2 guys (1 full time, 1 part time) in an apartment is now about twenty people looking to continue the creation of that unique underwater Waterfi experience. End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|