Redefining BlackHat SEO and SEO Agencies

MARLOW, U.K. - March 17, 2013 - PRLog -- Think about the user. Ignore SEO. According to Google, this is a guaranteed way to succeed in the SERPS. We call bullshit. We’ve been building sites for users for years but that didn’t protect us from Penguin and Panda. What we’ve learned (and what will help you) is about building better (and user friendly) sites.. plus a little bit more.
So, let’s redefine a couple things going into 2013.

1. User: Useragent.

Google didn’t say “Build sites for the human visitors”. Build sites for the useragents, specifically Googlebot with its OCD for collecting unique content. Don’t let Googlebot crawl anything other than what you want it to find. Kill old themes, kill directory browsing, kill it all. Googlebot is a nosey detective and is looking for any reason to slam you. You should assume it can read anything in your FTP access.

2. Black Hat: Cloaking as a real fortune 500 company.

Our new slogan is redefining black hat. We are going to show you how to mimic a real fortune 500 company in every single way possible, but move faster, cheaper, and sprinkle it with traditional spam to push you to the top.
Google says they don’t favor big brands, but they consistently rank well while the rest of us struggle to avoid penalties. A SEO director of a huge brand told us about some unethical things Google has done to help them rank before an update. The good news is everything is still algorithmic. Even though we have seen direct correlations in using AdWords, spend amounts, Google Affiliate Network, and direct contact with Google local, it is all still algorithmic.

We recently obtained complete proof and confirmation that Google treats images as duplicate content and penalizes as such. The question is, how far can this really go? If it’s images, text, videos, PDFs, XLS, Doc, etc. today then where will it be tomorrow? How can we survive?

The answer is a new mindset.

Would a real company…

1. have the stock themes still installed?
2. use a purchased theme 500 others are using? (not dissing Genesis child themes here, but rather how unique is the design?)
3. use stock images or have a designer customize an image to have a brand’s feel?
4. use a CDN? CloudFlare?
5. have an uncategorized category?
6. use press releases to build authority?
7. write content for shock and awe, page views (virility)?
8. claim their social media presence?
9. have sloppy coding?
10. copy-paste their privacy policy or noindex it?
11. copy-paste their terms of service?
12. allow folder directories to be indexable?
13. use subdomains to host content that isn’t under their direct control, like forums?
14. use schema data to help Google?
15. create PDFs describing products and warranty information?
16. have a phone number, schema citations, location pages, etc.?

Get it yet? 1-16 is mostly on-page philosophy. Here are the offsite questions that might help you understand:

would a real company…

17. buy feeders or acquire smaller ‘companies’ to link to them as the new owner?
18. have a presence on job sites?
19. have a presence on D&B type sites, conference sites, B2B outlets, local listings, etc.?
20. have a blog network or a staff who are passionate about their company and career?
21. create their own competition or try to get double listings on a single site?
22. use anchor text or a brand identity?
23. buy links or sponsor charities and local organizations? Spam .edu wikis or grant college scholarships, awards, etc.?
24. pay for posts or hire a press agent?
25. build web 2.0s or build a corporate umbrella site, an investor relations site, etc.?
26. buy fake traffic for clickstream data or actually get bursts in traffic from ad spends?
27. buy guest posts or hire product reviewers from magazines who have their own audiences?
28. put the same video across multiple platforms or offer a prize for people posting replies to a video contest?
29. spam pinterest or offer a prize for most unique image or caption contests?
30. buy social media spam or social media influencers?

If you start thinking in this direction, you will see how the algorithm favors these big brands. They are black hat too, but they are on another level most of us haven’t reached yet. This is redefining black hat. This is the conversation we need to be having in 2013. If we get this mindset right, it will be nearly impossible to detect or kill us.

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