Google Re-inclusion Guide for Dropped Websites

LONDON - March 12, 2013 - PRLog -- A lot of people asks " what if " my site gets dropped by Google, hit by Panda or Penguin and how to properly submit a re inclusion request. Of course, after you have cleaned up the website. While these have been covered in the past, there are some new changes, so I am giving you new step-by-step instructions. Most from from Matt Cutts (from his Blog).

Please note that with all the changes this year, we have not done re-inclusion requests for many sites that we have overcome both Panda and Penguin. We have just done the site clean up and waited for Google to re-index and remove the penalty on their end. However, we have had to resort to doing re-inclusion requests when our sites don’t return after six weeks. Why not just do one from the start? The main reason is it is “admitting guilt” so to speak.


We should all know the Google Best Practices, you should know the Webmaster Guidelines very well and know that violating them can have very bad effects on your site(s). Every time that someone contacts me about getting booted from Google, I know they have done something wrong and violated the guidelines. Relax, we violate the guidelines all the time. The bottom line is, you are after revenue for your business and if you completely followed Google’s guidelines, your site(s) would make very little revenue. Here are the Top Ten reasons why people get booted from Google based on testing data.

JavaScript redirects
Cloaking
Use of site scrapers
Hidden Text
CSS Spamming
Link Farms
Multiple sites with the same content in each
Cookie cutter doorway pages
Anchor text Spam
Substantially similar content (both internally and externally)

In every instance of a site being banned, there has never been a time when the site did not deserve it. Ours totally deserved every single ban. I have even had subscribers who have been with me for years get nailed for very simple infractions. It seems that a ban from Google can literally ruin a business over night.

According to Matt Cutts, “If you have been experimenting with SEO, or you employ an SEO company that might be doing things outside Google’s guidelines, and your site has taken a precipitous drop recently, you may have a spam penalty. A re-inclusion request asks Google to remove any potential spam penalty.”

Along the lines with the Re-inclusion Request is the new “Disavow Tool” that Google announced last month at PubCon. What is most interesting about this new tool is that Google has always claimed that another site cannot do anything to harm your site. Well, this tool is the admission that yes, Negative SEO can be harmful.

If you are a professional SEO, you can use this information as ammunition to get a prospect to sign with you instead of a spammy competitor. Make sure they understand that even if they hire another company, they are still responsible for what that company does. Matt Cutts called out Traffic Power years ago, a very spammy SEO company, who has had over 100 complaints by the Better Business Bureau. Cutts confirmed that Google has removed not just Traffic Power from their index, but every domain promoted by Traffic Power.

In other words, unethical SEOs can promise the world, but never deliver. It is your job to educate yourself in how ethical SEO is done so you can, in turn, educate your prospect. By doing this, you can then eloquently explain to them how you can achieve their desired results WITHOUT the risk of getting their site banned (as you use secondary sites to Spam them to the top). It just isn’t worth it to risk their branded domain in today’s SEO market. Building a branded site from the ground up takes a good solid year to do correctly, and if you follow the advice from us, you can have a site that makes five figures a month in AdSense alone.

First things first: analyze your site. Is there hidden text, hidden links, or cloaking on your site? If these items appear on the home page, you are more likely to get nailed than on sub pages. Do you employ “doorway pages” that do a JavaScript or some other redirect to a different page on the site or another domain? Were you trying to use some automated program to get links or scrape Google for content or results? What about scraped content? WP Robot worked so well, but Google is starting to hammer sites that used it. Duplicate content is real and it is just killing sites. We have seen it is not enough to just clean up the content and have it rewritten, the page must be completed nuked and a new one created. New URL and all.

If you plan on doing a re-inclusion request, even if you reviewed Google’s Webmaster guidelines review them again and ensure that you are in compliance with their rules and regulations FIRST, before doing the re-inclusion request.