Equinox Named Official Health Club of the Boston Red Sox

BOSTON - March 14, 2013 - PRLog -- Equinox, the upscale fitness and lifestyle brand known for revolutionizing health and wellness has been named the official health club of the Boston Red Sox. With two locations in Boston, MA and a soon to be opened third location in Chestnut Hill, the leader in fitness is further expanding its local presence by partnering with New England’s favorite sports team.

“We look forward to working with Equinox and welcome them to the Red Sox as our official health club partner,” said Troup Parkinson, Red Sox SVP Corporate Sponsorships. “Their focus on quality service and personalized attention made this a logical partnership for both our organizations.”

As the official health club of the Boston Red Sox, Equinox will have a consistent presence throughout the 2013 season including throwing a ceremonial first pitch and hosting exclusive events at Fenway Park.

Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results, making it a natural alignment with the Boston Red Sox organization.