VIA to Exhibit at 8th National DiversityRX Conference in Oakland, March 11-14

March 7, 2013 - PRLog -- Portland, OR – VIA (http://viadelivers.com/) and its specialty division, VIA Healthcare, will be exhibiting at the DiversityRX Eighth National Conference (http://www.diversityrx.org/2013-conference) on “Quality Health Care for Culturally Diverse Populations: Achieving Equity in an Era of Innovation and Health System Transformation” in Oakland, California at the Oakland Marriott City Center on March 11-14, 2013.

The Institute of Medicine (IOM) estimates that health literacy is an issue for 90 million people in the U.S. at all education levels. It is particularly prevalent among those who are elderly, have a low income, or are undereducated, and among immigrants or members of minority or ethnic groups who face additional language and cultural barriers.

Ensuring health literacy is crucial when dealing with a Limited English Proficiency (LEP) audience. Bridging the language gap is key to not only to ensuring culturally diverse communities enjoy equal access to healthcare, but to effectively communicate with a multicultural audience, one must also consider cultural factors such as race, ethnicity, religion, age and gender.

VIA specializes in high-quality translation and localization services in over 135 languages for LEP Communities unique to healthcare. In addition, VIA’s hand-picked network of over 1,000 professional healthcare-specific linguists, supports 300+ health systems and health plans, tailoring each communication, from websites to patient education, to the targeted culture.

VIA’s dedicated healthcare specialists will be available on-site to discuss solutions to overcoming the challenges of health literacy, as well as the healthcare reform laws that pertain to language access and how health providers can equip themselves to serve their diverse members.

In addition, representatives will demonstrate VIA’s innovative Online Language System (OLS) (https://ols.vialanguage.com/), designed to streamline management of translation projects. The VIA OLS provides secure online access 24/7 to:
• Submit projects
• Get quotes
• Review translation jobs
• Retrieve translated materials
• Manage billings

"VIA is an expert healthcare translation resource for us when it comes to executing our translation and Web localization strategies." - Marketing Manager, San Francisco Health Plan

VIA healthcare services include machine and expert translation, cultural assessment, marketing transcreation and multilingual desktop publishing, as well as web, multi-media and software localization. Please come visit us at our booth for a chance to win an iPad mini or visit us online at www.viadelivers.com for more information.

About VIA
VIA is a leading provider of global healthcare translation and e-learning/education services for U.S. Limited English Proficiency (LEP) communities. VIA is committed to improving access to healthcare by removing language and cultural barriers that may prevent people from otherwise obtaining such care. VIA offers healthcare organizations a comprehensive, affordable solution for meeting today’s increasing need for multilingual communications and education. Healthcare clients include: Blue Shield of California, Regence, Emblem Health, Magellan, A-dec, HemCon Medical Technologies, San Francisco Health Plan, as well as many hospitals and state governments. Headquarters are located at 700 SW Taylor Street, Suite 300 Portland, OR 97205-3016. For more information, visit www.viadelivers.com or call 503-243-2007.