March 22: Mitch’s Media Match Service Offers Professional Media Training for Executives

March 5, 2013 - PRLog -- Mitch’s Media Match (www.mitchsmediamatch.com), an Atlanta-based service that connects Atlanta reporters with local sources and experts, will offer an exclusive media training session for subscribers on March 22, 2013.  

The Peritus* media training session provides the core skills professionals need to be effective expert sources for media. We use a small group training methodology, with each session taught by experienced public relations professionals and former journalists.

“Since the launch of Mitch’s Media Match, we’ve worked to add new features to make the service even more valuable for subscribers and media,” said Mitch Leff, site creator and president of Leff & Associates Public Relations.  “We created the Peritus* media training exclusively for M3 subscribers, in a format that delivers valuable information in a two-hour session that fits into a busy day.”

The media training session will be held on Friday, March 22, 2013 at the offices of UHY Advisors at the Concourse off Peachtree Dunwoody Road, from 8 a.m. – 10 a.m.

Why Sign Up?  Media training is often an expense that growing companies with tight budgets feel they cannot afford, but such training is vital to helping a business prosper.

Leff notes: “This session will teach participants how to make interviews successful, for themselves and the reporters with whom they’re working. Media training is a vital tool for any organization that wants to market their products, services, issues and events through the media.”

The Peritus* Process:

·       Insight into how the media works and how they decide what to cover every day

·       How you can generate media interest in your company

·    Guidance on conducting an effective interview: The secret to sounding great – and being effective – when doing interviews

·       Guidance on handling print, television, online and radio Interviews

·       Demonstrations of effective interview and presentation techniques

About the Peritus* Training:

·       Limited to four participants per session

·       Two-hour interactive session

·       Multimedia interview examples keep sessions topical and high-energy

Peritus* Media Training Graduates Are:

·   Specifically identified for media in the Mitch’s Media Match expert database. Media will know you’re a source trained to deliver articulate interviews and add value to their stories.

·     Featured in our Atlanta Media Newsletter/Blog (distributed to every reporter in Atlanta).

Your Trainers:

·       Mitch Leff, 25 year public relations industry veteran

·       Karen Eisele Leff, former Fox5 television reporter and producer

Companies that sign up for the Mitch’s Media Match service ($195 annual subscription) and the media training ($500 per attendee) will receive an additional month free on their annual subscription.  To register, email us at mitch@leffassociates.com or call (404) 861-4769.